The NFL today announced that Apple Music will be the new partner of the Super Bowl Halftime Show. Multi-year partnership unites the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which celebrates musicians, songwriters, producers and fans, and provides the best music listening experience in the world with a catalog of over 90 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes, and continues the award-winning tradition with Apple Music today.
“We are proud to welcome Apple Music to the NFL family as a new partner for the iconic Super Bowl halftime show,” said Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and of technology.”
Super Bowl LVII, to be played on Sunday, February 12, 2023, in Glendale, Arizona, will mark Apple Music’s first year as part of the Super Bowl Halftime Show. Over the next few months, fans can expect to see exclusive details and previews ahead of Apple Music’s Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.
“Music and sports hold a special place in our hearts, so we’re very pleased that Apple Music is part of the larger music and football scene,” said Oliver Schusser, vice president of Apple Music. and Beats. “We look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
More than 120 million viewers watched the Super Bowl LVI halftime show live earlier this year, which featured a lineup of trailblazing musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar and marked the first time these five award-winning multi-artists performed together on stage. The Super Bowl LVI halftime show received three Creative Emmy awards.
Past Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.
For a one-month free trial of Apple Music for new customers, visit: https://www.apple.com/apple-music/
