SkyMiles, the loyalty program of Delta Air Lines, is the most valuable airline loyalty program in the world, with an estimated value of $27 billion.
SINGAPORE, February 3, 2023 /PRNewswire/ — SkyMiles, Delta Air Lines’ loyalty program, is the most valuable airline loyalty program in the world, according to On Point Loyalty Top 100 most valuable airline loyalty programs in 2023 report. With an estimated value of over $27 billion, SkyMiles sets record in On Point Loyalty ranking. American Airlines’ AAdvantage comes in second place with more than $23 billionUnited Airlines MileagePlus tracking at over $22 billion.
Once the airline industry’s best-kept secret, frequent flyer programs are irreversibly at the center of the global airline economy during the COVID pandemic, with many airlines banking on their programs to survive. Record funding structures relied on the profitability and consistency of revenue from airline loyalty programs.
According to Evert de BoerManaging Partner at On Point Loyalty, “the financial support achieved through these programs has further reinforced our prior assumptions about the value they represent. The valuations we published in early 2020 have been corroborated by a number of market transactions over the past few years. With COVID largely behind us, now is the time to take stock and reassess program valuations.”
On Point Loyalty’s research once again examined public information on more than 170 airlines worldwide, supplemented with proprietary information to determine an estimated value for each airline’s loyalty program. Over 50 variables relating to airline, loyalty program and country of operation have been incorporated into On Point Loyalty’s proprietary scoring algorithm.
The research identified the 10 most valuable airline loyalty programs as follows:
|
Rank |
Program |
Key airline(s) |
Valuation (USD million) |
|
1 |
Sky Miles |
Delta Airlines |
27,923 |
|
2 |
An advantage |
American airlines |
23,933 |
|
3 |
MileagePlus |
United Airlines |
22,002 |
|
4 |
Quick Rewards |
South West Airlines |
8,828 |
|
5 |
miles and more |
Lufthansa, Austrian, Swiss, Brussels Airlines |
7,971 |
|
6 |
IAG Avios Programs |
British Airways, Iberia, Aer Lingus, Vueling |
7,084 |
|
7 |
flying blue |
Air France, KLM, Kenya Airways, Tarom |
6,923 |
|
8 |
Aeroplan |
Air Canada |
6,840 |
|
9 |
SKYPASS |
korean air |
4,594 |
|
ten |
cathay |
Cathay Pacific |
4,552 |
The full list of top 100 programs is available on the On Point Loyalty website. For more information on the research findings, methodology, assumptions and insights, visit www.onpointloyalty.com.
About On Point Loyalty
On Point Loyalty is a global advisory firm specializing in loyalty strategy and finance.
In the airline loyalty ecosystem, we partner with leading airlines, technology providers, financial institutions and investors to shape and realize their vision for airline loyalty.
With tailored solutions, ranging from strategy consulting to outsourced operating models, we help our clients define the future and create competitive advantage.
Our suite of financial planning and analysis tools puts information at the fingertips of program managers, owners and investors.
Related links
http://www.onpointloyalty.com
SOURCE On Point Loyalty
