Neds, part of the Entain Group, one of the world’s largest sports betting and gaming companies, is one of the fastest growing betting brands in Australia and is renowned for its innovative products and exciting promotions. .
The partnership will see Neds receiving the Octagon branding and exclusive broadcast integration at select UFC events each year, starting with the highly anticipated UFC 264: POIRIER vs. McGREGOR 3 Sunday July 11. Neds will also benefit from brand visibility at future events in the region during the term of the agreement.
“Neds is the most progressive brand in Australian betting, and it makes a lot of sense to partner with the UFC, which has proven to be the most progressive sports organization in the world,” said James Burnett, marketing director of Neds. The growing popularity of the UFC over the past decade has translated into incredible growth in the Australian betting space, and we are confident that will only continue to evolve in the years to come. giving UFC Australian punters an incredible opportunity to get involved in the action and take their fandom to the next level. ”
The digital betting giant will also have the ability to create promotions for Neds fans and customers to earn exclusive UFC experiences. Neds will also have a presence on local UFC social platforms, showcasing new event-specific preview content, ensuring Australian punters are well-informed.
“We are delighted to partner with such an exciting and innovative brand as Neds,” said Nick Smith, vice president of global partnerships, UFC. “Like the UFC, the Neds are young in their industry and aim to always put fans at the center of everything they do. If you look at what the UFC has been able to deliver over the past year, this partnership is a great indicator of the UFC’s continued strength and position in Australia. We are excited to engage fans like never before with Neds in an extremely important market for our business.
Last year, UFCÒ was the first major professional sports organization in the United States to return to the COVID era with UFC® 249: FERGUSON vs. GAETHJE in May 2020. More recently, UFC® 261: USMAN vs. MASVIDAL This past April, it was the first major sold-out sporting event with full fan capacity in an indoor arena in the United States since last year. Since the start of the pandemic, the UFC has produced more than 50 events, including those taking place at UFC FIGHT ISLANDÔ in Abu Dhabi, and has captured the imagination of the sports world.
With another exciting schedule of events underway for 2021, it’s only fitting that the UFC welcomes Neds to the Octagon with the most favorable odds.
The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 155 million social media followers. The organization produces more than 40 live events each year in some of the world’s most prestigious arenas, while broadcasting to approximately 900 million TV homes in more than 175 countries. The UFC athlete roster includes the world’s top MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
Entain plc (LSE: ENT) (formerly GVC Holdings plc) is an FTSE100 company and one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group has a comprehensive portfolio of established brands. Sports brands include Ladbrokes, Neds, Betstar and Bookmaker in the Australian market.
Entain is tax resident in the United Kingdom and has licenses in more than 20 countries, on five continents. The Group’s commitment to ensuring sustainability and growth is recognized by its membership in the FTSE4Good and DJSI ESG indices, which identify companies that meet globally recognized corporate responsibility standards. For more information, see the Group’s website: www.entaingroup.com