Animal-free cheese brand appeals to Hu CEO ahead of product launch
SAN LEANDRO, CA., January 24, 2023 /PRNewswire/ — New culturea pioneering animal-free dairy company, today announced the appointment of a motivated leader Mark Ramadan to its board of directors. Ramadan is the CEO of Huthe leading brand of healthier chocolate in the United States. He first made his mark in the food world as co-founder and CEO of Sir from Kensingtona Certified B Corporation that produces globally inspired condiments that bring integrity and charm to ordinary and overlooked foods.
“I’ve spent the past 12 years building brands and businesses that aim to improve the world through food, and I couldn’t be more motivated by New Culture’s approach to doing just that,” Ramadan said. . “My experience in the food business has taught me that the best way to help people make better choices for themselves and for the planet is to ask for no sacrifice in the actual tasting experience. the new culture – making cow cheese without the cow – seems like the best possible solution to give us all the delicious melty cheese we want, while creating much less of an impact on our planet.”
This appointment marks the next step in New Culture’s mission to launch products that are better for us, our planet and our food systems. Using precision fermentation, the company produces animal-free dairy products that are indistinguishable from conventional products in taste, texture, function and nutritional content, while radically reducing water, soil, energy and greenhouse gas emissions. New Culture is set to launch public tastings this year, starting with its animal-free mozzarella, and launching in pizzerias in early 2024.
“Mark’s experience in launching and building iconic, mission-driven food businesses makes him an ideal candidate for our board, especially as we now prepare for our own launch,” said Matt Gibson, co-founder and CEO of New Culture. “Our mission is to lead global change towards an animal-free dairy future and it’s a testament to the team and what we’ve achieved so far that Mark joins us in accelerating that mission.”
New Culture’s Board of Directors includes members Michel Berolzheimerfounder and managing partner of Bee Partners; David Delfassyinvestor at Ahren Innovation Capital; Vince Garlati from Evolv Ventures backed by Kraft Heinz; Arvind Gupta, founder of IndieBio and partner of the Mayfield fund; and Harry Kalms of CPT Capital.
“Mark has a proven track record as a founder and entrepreneur, having scaled several innovative food companies to successful exits into global food companies,” said Delfassy at Ahren Innovation Capital. “Mark brings excellent experience in business building, start-up financing and marketing through foodservice and retail. I am delighted to have Mark joining the New Culture Board of Directors and I look forward to his contributions.”
New Culture announced a $25 million A-Series investment cycle in November 2021. The company’s investors include global food companies Kraft Heinz (Evolv Ventures) and ADM (ADM Ventures); leading venture capital firms Mayfield, Future Ventures, Ahren Innovation Capital and SOSV; and leading food tech VCs S2G, CPT Capital and Be8 Ventures. Since then, they have received investments from the Korean conglomerate, CJ Cheil Jedangand others to help efficiently and scalably use precision fermentation to produce casein protein and animal-free cheese.
For more information on the new culture, please visit: www.newculture.com.
About the new culture
New Culture is leading the global movement towards an animal-free dairy future. We make animal-free dairy products that stretch, melt and taste authentic. By combining traditional cheese-making methods with innovative food science, New Culture offers a cheese that is more respectful of animals, the planet and human health. Thanks to New Culture’s breakthrough science, any cheese is possible and can be made entirely without animals. In other words: cow cheese without the cow. The future of dairy is here, and it’s delicious. For more information, visit www.newculture.com.
SOURCE New culture