Mark Mahaney, Senior Managing Director of Evercore ISI, provides insight into tech stocks including Snapchat, Google, Meta, Netflix and Amazon on “Varney & Co.”
Before Netflix Inc.’s “Don’t Look Up” was released in 2021, a small group of its US subscribers watched the film and told the streaming giant that the movie sounded too serious, according to people familiar with the matter.
The film’s creators used those comments to dial in the comedic element of the film and make it appealing to a wider audience, the people said. While the film received mixed reviews among critics, “Don’t Look Up” was nominated for four Oscars and broke a Netflix record for weekly hours watched for a film, a record it still holds. .
Netflix now plans to expand its group of previewers beyond its current base of more than 2,000 subscribers to include tens of thousands of users worldwide early next year, people familiar with these have said. planes.
“Don’t Look Up,” starring Jennifer Lawrence and Leonardo DiCaprio, garnered multiple Oscar nominations. Jennifer Lawrence as Kate Dibiasky and Leonardo DiCaprio as Dr. Randall Mindy. cr. Niko Tavernise / Netflix © 2021 (Netflix)
Netflix is working to ensure that every dollar spent on content generates the highest level of member attention and engagement across its 223 million global subscriber base, and comes as streamers take a closer look at the content spending and focus more on profitability.
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This year, Netflix suffered two straight quarters of subscriber losses and told Wall Street that it plans to keep spending on new shows and movies at around $17 billion a year for the next few years. The company returned to subscriber growth in the third quarter.
| Teleprinter | Security | Last | To change | To change % |
|---|---|---|---|---|
| NFLX | NETFLIX INC. | 316.95 | +11.42 | +3.74% |
The program, called Netflix Preview Club, debuted more than a year ago and draws on a long-standing Hollywood tradition of seeking viewer feedback before a wide release. Viewers watch certain shows or movies before they appear widely on the streaming platform, then take content polls to share what they liked and what they didn’t. not liked. Variety earlier reported the existence of the program.
Determining how much to rely on early subscriber feedback presents a challenge for Netflix, which has long prided itself on giving creators the freedom to make artistic choices. the streamer is trying to be careful about sharing feedback but not forcing changes, the people said. Creators are usually able to decide what changes to make.
As Netflix delves into the story of serial killer Jeffrey Dahmer with its chilling series ‘Monster: The Jeffrey Dahmer Story,’ the show has topped ‘Strangers Things’ season 4 with nearly 197 million views, according to reports. streaming service online data. (Netflix/Fox News)
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“Don’t Look Up,” starring Meryl Streep, Leonardo DiCaprio and Jennifer Lawrence, tells the story of the world’s nonchalance in the face of a comet threatening to destroy Earth, a metaphor for climate change. Representatives for “Don’t Look Up” creator Adam McKay did not respond to requests for comment.
Other streamers solicited viewer feedback through similar programs. Amazon.com Inc. has invited select customers to rate and provide feedback on ideas, movies, and TV pilots through its “Amazon Preview” program. For years, Hulu, controlled by the Walt Disney Co., has invited select consumers to provide feedback on content once launched or to answer research questions through a program called the “Hulu Brain Trust.”
| Teleprinter | Security | Last | To change | To change % |
|---|---|---|---|---|
| AMZN | AMAZON.COM INC. | 95.50 | -1.04 | -1.08% |
| SAY | THE WALT DISNEY CO. | 98.59 | +0.72 | +0.74% |
| PARA | WORLD PARAMOUNT | 20.17 | +0.09 | +0.45% |
The practice is ancient among major studios, which have tested content since the silent era, soliciting input from viewers outside the entertainment industry to get a real feel for how characters and storylines fare. will come out. The filmmakers of ‘Fatal Attraction’ remade the 1987 film’s ending after it scored poorly with test audiences, even though the change was controversial among its cast, former Paramount Pictures CEO Sherry Lansing told his biographer. The film went on to earn six Oscar nominations.
Some streamers prefer to operate their own viewer panels to control the feedback process. Third parties such as National Research Group also help Hollywood test content before release, sometimes paying audiences for their comments.
Netflix has long been testing product features among subsets of its member base, from photo thumbnails for titles in its library to persuading members to pay more to share their accounts. It has been known to use “A/B testing” for certain product changes, show a subset of users a new feature or tool but not others, and compare the results.
DO NOT LOOK. Leonardo DiCaprio as Dr. Randall Mindy. cr. Niko Tavernise / Netflix © 2021 (Niko Tavernise / Netflix © 2021)
Netflix employees also test content before release. All employees have access to Netflix shows and movies before they are released, and their viewing behavior is captured in statistics that give the company signals about what is likely to be a hit.
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Netflix noticed that a small portion of them had completed fantasy series ‘The Sandman’, people familiar with the matter said, prompting the show’s creators to make changes. The show saw its completion rate improve following the changes, and it made Netflix’s Top 10 English TV Shows list for seven consecutive weeks between August and September.
