The price for binge-watching Netflix is rising.
The most popular plan, which allows subscribers to watch in high definition on two screens at the same time, increased from $ 1 to $ 13.99, from $ 12.99 per month, for new subscribers. As in the past, current subscribers will also see their monthly bill increase in the coming weeks.
The premium plan ($ 15.99), which lets you watch up to four screens with Ultra HD, will now cost $ 17.99. The cheapest plan of $ 8.99 for a standard definition stream remains the same price.
“Current members will be notified via email and will also receive an in-app notification 30 days prior to their price increase,” Netflix said in a statement to USA TODAY. “The schedule will be based on the member’s specific billing cycle and will be rolled out over the next two months.”
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It has been almost two years since Netflix last increased its prices in the United States. Netflix increased its prices in Canada earlier this month.
The price increase in the United States “does not influence or indicate an overall price change,” a Netflix spokesperson told The Verge. “As always, we have a range of plans so people can choose the price that best suits their budget.”
Shares of Netflix rose about 4% after the price hike was announced.
Just Hit Netflix: The Comedy Special, “Sarah Cooper: All Is Well” starring the comedian who rose to fame for lip-syncing with President Trump, and “Rebecca,” a remake of the Alfred Hitchcock classic.
Upcoming Netflix shows include Season 4 of “The Crown” on November 15, the movie “Hillbilly Elegy”, starring Amy Adams and Glenn Close (November 24), and “Selena,” on the life of the deceased. singer Tejano Selena Quintanilla-Perez (December 4).
“We understand that people have more entertainment choices than ever before and we are committed to providing an even better experience for our members,” says Netflix in US TODAY. “We are updating our prices so that we can continue to offer a wider variety of TV shows and movies – in addition to our great fall programming. As always, we have a range of packages available so people can choose the price that best suits their budget. ”
Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.