ELYRIA, Ohio (WJW) – There are many ways to get to the NBA. You can have great ball skills. Or a nasty shot.
Or you can create a brand that will allow you to be a part of the game in a way that you teach, organize, or even someday own your own team.
At age 9, Elyria’s Sean Gettis has time to understand not only his basic ball skills, but also how to create a brand that clearly says “Sean Gettis”. To develop this brand, he puts his basketball knowledge online.
“I want to be the playmaker to dribble the ball, shoot the ball and start the attack,” Sean said.
Sean actually has quite a few instructional videos on YouTube showing other kids the exercises they’ll need to be successful.
Sean’s father Stephen said his son is not just a gamer but a student of the game who creates games, studies great players and plays in four different leagues from AAU to school leagues. But these leagues cost money and as a successful brand and content creator he had to find a way to broaden the source of income.
“I told him if that was what we were going to do, we had to find a business model to help cut some of our costs, so we started the lemonade stand,” his dad said.
But this is not your typical lemonade stand.
They opened in front of their house last summer and made the Elyria Chronicle telegram. But that was during the summer, and this winter, they took it viral.
“My goal is to make it to the NBA, and I’m making lemonade and iced tea for $ 5 a gallon to raise money for league camps and clinics,” Sean said in a YouTube video on his channel.
Now they have a sort of lemonade empire with money raised to pay for basketball, but also to teach lessons about building community by providing product and sharing knowledge and dreams.
“It’s important because I can help people and if they don’t have anyone to help them they can come and see me,” Sean said.
Sean said it was also about helping your community. He and his dad say it’s not just about funding basketball dreams, but giving it back and preparing it for life, whether it’s on the court, in the training hall or in the gym. the council room.
Sean knows that joining the Rocket Mortage FieldHouse floor as a point guard won’t be easy. But when you watch what he’s doing, the person who should be looking over his shoulder isn’t another player, but maybe the owner of the team.
And along the way, making him the best Sean Gettis he can be.
“I learned to keep going and not give up,” Sean said.
If you’d like to learn more about Sean’s online lemonade and sweet tea stand or watch some of his basketball and community videos, click here.
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