Naomi Watts and boyfriend Billy Crudup attend postmenopausal beauty brand launch party

Naomi Watts looked generally stunning as she and beau Billy Crudup attended the launch party for her new brand Stripes in Southern California’s Pacific Palisades neighborhood.

The TV and film star, 54, was fittingly sporting a sparkly striped dress while her partner, also 54, wore a button down shirt and dark trousers.

The award-winning actress created Stripes because beauty brands didn’t “accurately represent” postmenopausal women.

The Watcher star – who went perimenopausal at 36 – felt there was a ‘clear’ need for the beauty industry to adapt to the ‘scalp to vagina’ impact caused by the hormonal changes.

The actress told InStyle magazine: “It became clear to me that even though some brands catered to women in my age group, I didn’t feel they represented women in an honest way. , whether through their advertising campaigns or just their general messaging.

“You would find 26 or 28 year olds in their advertising, and that seemed like a promise we could never keep.” And it makes you feel bad because you don’t see yourself represented in this piece of storytelling.

Naomi – whose brand includes “hair and body products” such as “Dews As I Do” brightening serum and “The Crown Pleaser” densifying hair mask – felt it was important to add ” vaginal products” to combat the dryness caused by menopause.

She said: “We included hair and body products and then vaginal products because that’s also an area that suffers.

“One thing people say about menopause is that libido goes down, and of course a bit because our hormones no longer determine our moods. But that doesn’t mean we stop thinking about sex or we stop wanting sex, we still have desire.

She added: “You just have to organize a little more and put a little more effort into it because women can be put off by sex when things get dry and it gets painful.” But I find that actually, after the menopause, things went pretty well.

The Mulholland Drive star – who shares daughter Kai, 13, and son Sasha, 15, with ex Liev Schreiber, 55 – isn’t “going to be silent” throughout the process, unlike the women who told her. preceded.

Naomi said: “I think we’re the first generation who really know how to use the internet after menopause, so there’s never really been a platform for [this].

“It feels like an intergenerational thing that we do because we now realize what our mothers and grandmothers went through in silence, alone.

And we say that we are not going to remain silent through our sufferings.