For some musicians, the aesthetic part of their art is just as important, if not more, than the music itself, in conveying their message.
Music videos are the ultimate form of expression. The groups really took music video concepts to the next level by hiding Easter eggs, raising awareness of causes, or even telling their personal story in a highly artistic way.
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And sometimes artists don’t trust anyone to translate their vision into a visual, so they put on the director’s hat themselves. And that usually results in some really crazy videos.
We decided to showcase 10 music videos made by the musicians themselves. You can check that out below.
Japanese Breakfast – “Posing In Bondage”
Japanese breakfast perfectly sums up the feeling of loneliness in the video for “Posing In Bondage”, which was directed by Michelle Zauner herself. It takes place in a grocery store and is a hauntingly accurate depiction of unrequited love and uncertainty.
Melanie Martinez – “K-12”
Melanie Martinez really showed her talents as a director when she created a feature film to accompany her album K-12. Martinez led the entire pastel-colored dream concept, which reinforced the creepy but cute aesthetic of the project in elementary school.
Billie Eilish – “Everything I Wanted”
Billie Eilish has only released one feature film, but has already proven herself to be an artist in her own right with huge creative ideas. At the end of 2019, she released “Everything I Wanted”. Her accompanying heartbreaking music video fell to the top of 2020, which she achieved at just 18.
Water Parks – “Watch What Happens Next”
Awsten knight made his directorial debut in this demonic video for the Water parks follow “Watch what happens next”. The video is complete with an alligator, secret agents, and plenty of flames to suit the chaotic, high-energy trail.
Halsey – “Now or never”
Halsey has always been known to incorporate huge concepts into his albums and is a driving force behind artistic vision. In 2017, she turned the music video for “Now Or Never” into a full-fledged action movie. It incorporates shootouts, spooky characters, and Halsey donning a long blue wig designed for the main character of any feature film.
Miley Cyrus – “Midnight Sky”
Miley Cyrus completely embraced his rock side with his latest project, Plastic hearts. She also sat in the director’s chair for her “Midnight Sky” music video, inspired by Stevie Nicks“Edge Of Seventeen”. Cyrus fully embodies the 80 years aesthetic in the video which is filled with colorful outfits and glam looks reminiscent of Madonna.
Bring Me The Horizon – “in the dark”
Oli Sykes made his directorial debut in Bring me the horizonvideo from “in the dark”. The visual is totally a sci-fi movie scam and highlights the cinematic qualities of the 2019 track.
Poppy – “All the things she said”
Poppy is truly a multidimensional artist who got her start on YouTube, so it’s no surprise that she takes on the role of director every now and then. She directed the black and white video of her cover of tATu’s “All The Things She Said” for Pride month in 2020.
The 1975 – “People”
The 1975 are also a band who don’t hesitate to incorporate huge concepts into their music in various artistic ways, including their videos. Matty healy was one of the directors on the band’s “People” video, which features a ton of trippy visuals and close-ups of Healy.
Thirty seconds to Mars – “The Kill”
While the music video for “The Kill” by Thirty seconds until Mars credits the character of Dr Seuss Bartholomew Cubbins as its director, this is really the alias of Jared leto. Leto was inspired by The brilliant in the surreal video of the runway.