After emerging from bankruptcy under new ownership, the movie subscription service MoviePass is back and launched nationwide ahead of Memorial Day weekend.
The new incarnation of the service allows MoviePass members to choose from more than 4,000 theaters across the United States, including those operated by AMC Theatres, Regal Cinemas and Cinemark. The plans cover standard 2D projections.
No more unsustainable $9.95 per month for a daily movie contract. Instead, the service uses a new credit-based four-tier system to provide different options for the total number of movies a subscriber can watch per month.
The tiers are as follows:
Basic: $10 per month, 1-3 movies per month, 34 credits.
Standard: $20 per month, 3-7 movies per month, 72 credits.
Premium: $30 per month, 5-11 movies per month, 113 credits.
Pro: $40 per month, 30 movies per month, 640 credits.
For theaters that partner directly with MoviePass, the service taps into the theater’s ticketing system and consumers can use the MoviePass app to purchase e-tickets and select seats. Stacy Spikes, co-founder and CEO of MoviePass, said in a statement:
“By opening MoviePass to moviegoers nationwide, we’re expanding our support for the movie industry by helping drive traffic to all theaters during the critical summer season. Our newly designed service gives our members greater choice and more great flexibility in how they use their monthly credits, while still encouraging them to watch movies at the cinema.”
Spikes was part of the original team that founded MoviePass in 2011, then left the company in 2017 after it was acquired by data analytics firm Helios & Matheson.