Mitsubishi is bringing back the famous Ralliart brand, the high performance and motorsport division of the brand that ceased operations in 2010. After an 11-year hiatus, it appears the Diamond brand is relaunching the division in Japan – all with the aim of ‘bring returns the Mitsubishi-ness of its cars.
This news is confirmed by the Mitsubishi FY2020 financial report which was released on May 11, 2021. There were other details on the financial report that show the automaker’s plans in the ASEAN market, but what stung our interest is the return of Ralliart.
Increasingly popular in the 1980s, Ralliart became a banner for Mitsubishi for rally racing, including the World Rally Championships. Details of the relaunched Ralliart are scarce at this point, but reports from Japan have said it will usher in both products such as Ralliart parts and accessories, as well as an involvement in motorsport.
Based on the images included in the FY2020 financial report, it looks like the Mitsubishi Triton midsize pickup (called Strada in other markets) will be the first to adopt the Ralliart treatment, but it’s unclear if that’s for the model. current or for the next. new generation model which should arrive next year.
We all know that Mitsubishi has struggled as a company as a whole. The company Diamond announced a realignment of its range last year as part of the Renault-Nissan-Mitsubishi alliance. It is worth noting that Mitsubishi will focus its efforts in the ASEAN region and will not introduce new models in Europe, although a new report in February of this year tells us that there is a faint ray of hope. for the brand through Renault.
Could Ralliart’s return help with the automaker’s current status? Time will tell, but for car enthusiasts and enthusiasts alike, the return of the motorsport division is a treat and one to watch.
