Giannis Antetokounmpo led the Milwaukee Bucks to the team’s first NBA Championship in 50 years.
Now everyone wants an Antetokounmpo jersey.
This playoff run, culminating in a championship victory, reinvigorated the team’s fans with tens of thousands of people gathered in the Deer District outside the Fiserv Forum to watch the games.
Queues for Bucks gear at the team’s pro shop and other outfitters have spread around the neighborhood as fans want to buy t-shirts, hats and other gear. to commemorate the moment.
That could represent nearly $ 1 billion in jersey sales, according to Sidelines estimates. The sports betting and data website uses Google Trends and other research data to estimate the increase in sales and uses NBA data from past sales.
Demand for the Bucks jerseys rose 2,530% in the hours following the victory over the Phoenix Suns on Tuesday, according to Sidelines.
Fans in the city of Milwaukee could buy around $ 73 million in Bucks jerseys. The entire state of Wisconsin could buy about 10 times as much, according to Sidelines estimates.
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The Antetokounmpo jersey has risen among the most popular players.
LeBron James of the Los Angeles Lakers still takes the top spot. But Antetokounmpo now occupies second place.
In the first half of the season, Antetokounmpo was No.5 behind Luka Dončić of the Dallas Mavericks, Kevin Durant of the Brooklyn Nets and Stephen Curry of the Golden State Warriors.
The Bucks as a team now rank 4th in merchandise sales after the Lakers, Nets and Phoenix Suns. The team was at No. 10 in the first half of the season.