Our comments section might be full of our readers critical of Microsoft, but it looks like the company isn’t getting a better response on Twitter either. The maker of Windows is apparently more hated than Google, Amazon, and even Facebook. Amazon might not be the right addition here, as the company doesn’t operate globally like other tech mega-companies.
“Microsoft is most hated in 22 countries,” RAVE Reviews noted in a recent study that rated over a million brand-related tweets for positive or negative content. “By comparison, Facebook and Google have 24 countries between them.”
This is interesting research because it seems that the more hate a brand attracts, the more popularity it gains. “[…] Just watch Disney. We found that over a third (34.32%) of tweets on Disney were brand negative – yet Disney stock price rose 125% last year, even with its theme parks closed ” , indicates the report.
Obviously, bad press does not exist.
“When you give in to hate, your tweets offer free advertising for the dark side (what you think of as the dark side). And the brands we hate the most are often the least vanilla. Better to divide opinion than not to inspire an opinion at all.“
If we don’t just look at the makers of tech products / services, Uber is taking the icing on the cake by receiving the most hate in the US, UK, and Saudi Arabia. In the United States, Uber is followed by LEGO, Sony, Microsoft, and Netflix. LEGO, however, gets a lot of the hate thanks to it pleasure you feel when stepping on a lego.
The team also curated a list of 100 of the world’s top brands based on search volume and found Sony to be the most hateful in around 10 countries, given the company does everything from film producer to world. of the best games. experiences. It is unsurprisingly followed by Tesla, who has managed to attract a cult following with equal parts haters and fanboys.
The research team calculated the% of negative tweets and categorized brands by location and category to find the most hated brands in the US and around the world. It’s a pretty revealing report, with a lot of interesting facts. Go to this link for the full report.
Via: Windows Central