Miley Cyrus’ Lollapalooza style is already driving fashion trends.
During the Chicago Music Festival – the first to kick off the delayed summer festival season – the “Plastic Hearts” musician wore a range of stylish ensembles for various ensembles, ranging from a red leotard and a Saint cardigan Laurent in an Alled-Martinez blue T-shirt with silver go-go boots. However, Cyrus’ bolder ensemble – a red jumpsuit covered in custom crystals and white platform boots, both from Gucci – has driven Lyst’s search up high.
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Specifically, the singer’s Gucci outfit increased searches for Gucci suits on the shopping platform by 71%, according to Lyst data. The rise notably occurred within hours of Cyrus’ performance, showing motivation among buyers hoping to emulate his look from the main stage. Similar combinations are unlikely to be available – after all, the “Midnight Sun” singer’s look was a custom design. The new face of the house’s Gucci Flora Gorgeous Gardenia fragrance has been seen frequently in her clothes and shoes in recent weeks.
As the festival season continues, shoppers are constantly looking for more assertive looks that are perfect for going out and seeing a show live. In recent weeks, Lyst has revealed an 11% increase in demand for tie-dye tops and fringed dresses, as well as a 17% increase in searches for floral dresses. All of these types of pieces are not only related to festival-worthy fashion, but also to current trends worn by celebrities. Halsey, Tracee Ellis Ross and Nicky Hilton, among others, have all been spotted in the styles this season.
Lyst data also showed a high demand for bold accessories to complement these looks. Searches for big chain jewelry, for example, increased by 31%. Additionally, there is a strong demand for cowboy boots as searches have increased by 24% on Lyst. Likewise, the western boot style in particular has also grown in popularity this summer, worn by stars like Kendall Jenner, Sophie Turner and Kourtney Kardashian.
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