Microsoft has a habit of reigniting the Mac vs. PC conflict over its Surface ads, and this time it’s going after Apple’s Touch Bar. In a new television commercial, which aired during Sunday night NFL championship games, Microsoft pits Apple’s MacBook Pro against the company’s Surface Pro 7. It’s a chance for Microsoft to make fun of Apple’s Touch Bar in a TV commercial for the first time.
“Mac gave me this little bar, but why can’t they just give me a full touchscreen?” asks a boy, comparing the two laptops. This is something that some MacBook Pro users have called for, or just the removal of the Touch Bar. Apple is now planning a redesign of the MacBook Pro later this year, with the Touch Bar supposedly replaced with physical function keys.
Elsewhere in the ad, Microsoft is trying to position the Surface Pro 7 as a gaming device. “It’s a much better gaming device,” the ad claims, which is an unusual way to frame the popular Surface device from Microsoft. The Surface Pro 7 is barely able to run the latest PC games at acceptable frame rates with its integrated Intel graphics, so that’s not the main selling point.
Microsoft has already compared its Surface Pro to the MacBook Air, criticized Macs in general, and found a guy named Mac Book to tell people to get a Surface Laptop.
This latest ad also focuses on the older Surface Pro 7, which has now been replaced by the Surface Pro 7 Plus for businesses and schools at least. The new model features a larger battery, 11th generation Intel processors, removable SSD and LTE.