Microsoft is one of the biggest tech giants when it comes to corporate reputation, according to RepTrak. In the 2021 Global RepTrak 100, Microsoft ranks ninth overall, beating rival tech companies such as Sony (10th), Google (15th) and Apple (46th). Over 2,000 companies were analyzed for the 2021 Global RepTrak 100. Microsoft scored 77.1, just a few points below the top-ranked Lego, which scored 80.4.
To be considered by RepTrak, a company must have an aggregate revenue of over $ 2 billion, achieve sufficiently high familiarity thresholds globally and in a number of countries, and must achieve a reputation score. eligible above 67.3.
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Microsoft has appeared on RepTrak’s listings several times. In fact, he was on eight of the last 11 top 100 rankings.
Reputation Analysis for Microsoft states,
Over the past eleven years, Microsoft has ranked in the top 10 most trusted companies eight times. Microsoft excels when it comes to how people perceive its financial performance (where it scores “Excellent”) and leadership. Microsoft is the only software and services company in the Top 10.
Microsoft ranks well above almost all of its peers and fairs compared to other tech giants. Depending on which companies you see as direct competition with Microsoft, it could be argued that Microsoft is the highest ranked company among its peers.
First on the list goes to Lego, followed by Rolex, Ferrari, The Bosch Group, Harley-Davidson, Canon, Adidas and Disney. Sony completes the top 10 just one place below Microsoft.