Xiaomi has taken some strange action regarding its Xiaomi Mi Talk communication service. Barely a week after the official closure, the messenger is reborn, but in a different form.
On the day the messenger closed, Xiaomi CEO Lei Jun started a chat with subscribers on Weibo. Today 140 million read the topic and 130 million participated in the discussion. During the discussion, the top manager mentioned that the company plans to launch a new interactive app in 2021.
On the evening of February 26, the Xiaomi Mi Talk team made an interesting statement: “Mi Talk, start over”, and now the messenger is launched again, but in an updated form. The service would now be a voice chat intended for professionals. In fact, Xiaomi is creating its competitor to the social network Clubhouse, which has gained explosive popularity in recent times.
It will be a completely new product – there are no plans to transfer accounts and data from the original messenger. Initially, a small number of users will receive invitations for closed tests. Others can register and wait for an invitation.
The versions for Android and iOS are already prepared. In the Chinese App Store, the new Xiaomi service appeared on the day that Mi Talk was officially shut down, but it is still at an early stage of development and is only available to those who not only have an invite, but also a registered mobile phone of an employee of Xiaomi.
Xiaomi is the third smartphone brand in the world, the Redmi Note series passes the milestone of 200 million shipments
Xiaomi was the first company to launch a flagship with Qualcomm’s Snapdragon 888 chipset. The brand unveiled the Mi 11 in December alongside MIUI 12.5. Recently, the company officially announced the new flagship for global markets, alongside the respective version of MIUI designed for global audience. Along with the new software skin and flagship, the company took the opportunity to reveal details about its progress. Despite the ongoing pandemic that ravaged the market last year, the brand has managed to become the third largest smartphone brand in the world. The Redmi brand also broke records last year.
According to the brand’s report, it is the top smartphone brand in ten markets, which includes India among the most notable. In addition, it reached at least the third position in 36 markets. The Chinese giant is also the fastest growing brand in the premium segment with an impressive 3,639% year-on-year growth in the third quarter of 2020. This includes devices that cost more than $ 500.
Xiaomi has invested in the R&D department and improved its manufacturing process
Between the last quarter of 2019 and the third quarter of 2020, Xiaomi invested more than $ 1.3 billion in the R&D department. As a result, 2,143 camera tests that previously took 3-4 days have been fully automated. Today, the brand is able to test its cameras in a single day. The brand has also improved its cameras and software. The Xiaomi Mi 10 Pro, for example, held onto the top spot in the DxOMark camera rankings for 48 days. The Mi 10 Ultra has been on top for almost two and a half months. The Mi 11 also performed well on the camera benchmark website. The audio lab is also doing just as well. The Mi 10 Pro was the top phone in DxO Audio testing for most of 2020. The brand also has more labs for 5G development, displays, and another that improves the overall stability of the phone. phone.
Apart from the Mi-branded phones which do quite well in the high-end segment, the company’s Redmi branch is also making a lot of money. So far, the Redmi Note series has shipped over 200 million units worldwide. For comparison, that number was only 140 million in November of last year and 100 million in October 2019. We expect these numbers to reach a new high in 2020 with the arrival of the series. Redmi Note 10. Just like the Chinese Redmi Note 9 series, we expect Redmi to bring at least two 5G smartphones in the Redmi Note 10 series.
It should be noted that the growth of Xiaomi is also due to the demise of Huawei. However, we have to praise the former for knowing how to make the most of an opportunity.