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Mercado Libre, a popular online marketplace in Latin America, plans to crack down on sales of counterfeit Apple products through its website.
Online sellers who use Mercado Libre (also known as Mercado Livre in Brazil) have started receiving emails warning them against trafficking fake Apple products.
Sellers caught peddling counterfeit items, such as AirPods, will have all listings selling Apple products removed. Additionally, Mercado Libre will prohibit this account from selling Apple products in the future.
According to an email seen by 9to5mac, Mercado Libre will take action against a seller “if Apple confirms a report of counterfeit products,” suggesting the two companies could work together to stop sales of these items.
Apple products are routinely copied by dishonest third-party sellers, with some counterfeits nearly indistinguishable from genuine products. AppleInsider recently pointed out how close these imitations can be to the real thing.
It was reported that Apple requested the removal of more than one million fake Apple product listings in 2020. The company argued that Apple consumer safety is the company’s top priority and that the associated risks counterfeit accessories can be “very serious”. “