- Meghan Markle and Prince Harry have announced the birth of their daughter through their new foundation.
- Amanda Seyfried and Katy Perry also announced the birth of their children through charities.
- More and more celebrities are leveraging events in their lifecycle to support important causes.
- Visit the Insider homepage for more stories.
Meghan Markle and Prince Harry welcomed their second child, a daughter named Lilibet Diana, on June 4. They announced his birth two days later through their non-profit foundation, Archewell, and asked for donations from organizations that support women and girls instead of gifts.
Now living among the Hollywood elite in California, Markle and Harry appear to be taking notes of other celebrities who have used the much-anticipated news of their life cycle events to promote charitable causes.
In August 2020, Markle and Harry’s Montecito neighbors Katy Perry and Orlando Bloom shared the birth of their daughter, Daisy Dove Bloom, through UNICEF and encouraged donations to support maternal health care. Both are UNICEF Goodwill Ambassadors – Bloom became Ambassador in 2009, and Perry joined in 2013.
“As UNICEF Goodwill Ambassadors, we know that UNICEF is there, on the ground, doing whatever it takes to ensure that every pregnant woman has access to a trained health worker. and quality health care, ”the couple wrote in the UNICEF post. “To celebrate the heart that we know our daughter already has, we have created a donation page to celebrate the arrival of DDB.”
UNICEF media chief Najwa Mekki told Insider that the announcement of the birth raised awareness of maternal health issues around the world.
“For us, these announcements are also a great opportunity to draw attention to the issues affecting mothers and children in vulnerable countries,” Mekki said. “In the case of Katy Perry and Orlando Bloom, the birth of their babies has helped us shed light on how COVID-19 has led to a shortage of healthcare workers in some communities, putting mothers and newborns alike. born in danger. “
Amanda Seyfried and Thomas Sadoski followed suit in September 2020, announcing the birth of their second child through the associations INARA and War Child, of which they are members of the board of directors.
“Since the birth of our daughter 3 years ago, our commitment to the innocent children who are so brutally affected by conflict and war has been a driving force in our lives,” the couple wrote in an Instagram post on the accounts of the two organizations. “With the birth of our son, the work of INARA and War Child has become our pole star.”
Barbara Harmer, director of creative partnerships and celebrity engagement at War Child, told Insider that announcing the birth of Seyfried and Sadoski – which was the couple’s idea – helped the organization receive ” a huge amount of positive press ”, which led to new supporters.
“Sometimes it’s an amplifying effect: people hear about us, learn more, follow us, and then when it comes to giving, they think of us,” Harmer said. “We know the more people hear about us and our work, the more likely they are to give, and Tom and Amanda have been incredible champions in this regard (and are donors themselves).”
It’s not just celebrity baby news that has helped increase donations
Scarlett Johansson and Colin Jost announced their wedding via a Meals on Wheels Instagram post in October 2020, asking for donations to “help make a difference for vulnerable seniors during this difficult time.”
TMZ reported that the wedding announcement raised $ 10,000 for Meals on Wheels in 24 hours via the donation link included in the Instagram post.
Since Markle and Harry no longer have an active social media presence – they stopped posting on their @sussexroyal account after stepping down from royal life in February 2020 – the couple are reaching out to the public by posting statements via Archewell, named after their son Archie.
By sharing personal news through their non-profit organization, Markle and Harry seem to follow the lead of their famous neighbors in channeling the general interest in their lives by supporting important causes. It’s a strategy that works – by asking for donations for Global Citizen for Archie’s second birthday in May, they raised $ 3 million for vaccine equity.