The Middle East and Africa (MEA) market saw record smartphone sales in the second quarter of the year, and Samsung continues to lead the charge ahead of its competitors. But while Samsung did not relinquish its top spot in the MEA region in the second quarter, the company lost a lot of ground to a few of its competitors who made impressive gains.
The second quarter was one of the best quarters for the MEA region in terms of smartphone sales. Market was down 3% qoq but grew massively 35% yoy, new market analysis released by Counterpoint search.
Samsung retained the lead but lost 4% market share
Samsung retained a 16% market share in the MEA in terms of smartphone sales in the second quarter of 2021, down from a 20% share recorded a year ago. At the same time, competitors such as Xiaomi, Tecno, Itel, Infinix, Oppo and Vivo all gained ground in the same three-month period, closing the gap with Samsung but ultimately not overtaking the giant. Korean technology.
Samsung has been hit by production issues in Vietnam
Samsung’s market performance in the MEA region in the first quarter was much more positive thanks to the increase in the company’s market spend at the start of the year. However, Samsung lost ground in the second quarter as sales trended lower due to production difficulties at its facilities in Vietnam.
Worst of all is that market watchers expect Samsung to face even more production difficulties in the third quarter, which could lead to further losses in the MEA region.