The three-story Brand Center has been a centerpiece of the F1 paddock since its inception in 2007.
It featured 13.5 meters of solar glass facade up front and included kitchens, catering areas, meeting rooms, driver rooms, and offices for marketing and media staff.
But as part of F1’s transition to a more sustainable future, the enormous logistics of transporting motorhomes on trucks across Europe has been in the spotlight.
As the teams assess how to reduce the travel costs and carbon impact of everything they do, McLaren has decided to downsize its famous motorhome.
Rather than starting from scratch with a whole new structure, the team will renovate and configure the Brand Center for its return in a much reduced size.
The new motorhome, which will be renamed, is expected to appear for the first time at the Monaco Grand Prix. It will only need eight trucks to be transported, instead of the 17 that the Brand Center needed.
McLaren team manager Andreas Seidl said sustainability was the main driver behind the decision to change his motorhome.
“I don’t want to go into too much detail, but one of the goals was clearly to have a solution in place for us for McLaren in the future that is much more sustainable in terms of transport, setup and implementation. square. how to use it, “he said.” The clear goal was a more lasting solution. “
McLaren and Toro Rosso create their welcome center
Photo by: Mark Sutton / Motorsport Images
Before the revamped motorhome returns, McLaren uses an interim solution that first appeared at the Emilia-Romagna Grand Prix.
The change at McLaren follows a push by F1 to try and move away from the extravagant motorhomes that had become the norm.
Last year, F1 Motorsport General Manager Ross Brawn suggested it didn’t make sense for F1 to continue transporting motorhomes across Europe.
“We have our gin palaces with all the trucks needed to transport them,” he said. “So in the future we want to move to a motorhome or a reception facility that could be set up with much less impact in terms of logistics and transport than what we have now.
Seidl said he’s not against the idea of teams scaling things down – or even just using permanent structures set up on the tracks.
“We would be very supportive of such a solution in the future,” he explained. “I see this more as a medium term topic, but the discussion is still going on about it.”