Nam Y. Huh/AP
For a limited time only, Happy Meals aren’t just for kids. McDonald’s has teamed up with fashion streetwear brand Cactus Plant Flea Market to launch a lunch box for adults, complete with a classic character toy.
“One day you last ordered a Happy Meal and you didn’t even know it,” McDonald’s said on its Facebook page at the beginning of the month. But the fast food giant’s next campaign will give adults the chance to revisit part of their childhood.
Starting next Monday and running through October 30, McDonald’s will offer the Cactus Plant Flea Market Meal Box, where adults can sample childhood nostalgia. The box comes with a meal and a classic McDonald’s character: Grimace, the Hamburglar, Birdie and newcomer Cactus Buddy.
Cactus Plant Flea Market fans can also win merchandise by entering a sweepstakes through the McDonald’s app.
“We’re taking one of McDonald’s most nostalgic experiences and literally repackaging it in a new way that’s hyper-relevant to our adult fans,” Tariq Hassan, director of marketing and customer experience at McDonald’s, told reporters on Tuesday. United States.
This isn’t the first time McDonald’s has teamed up with big names in pop culture to boost sales. In 2020, he teamed up with American rapper Travis Scott, marketing his favorite dish: a Quarter Pounder, fries and a Sprite. And in 2021, McDonald’s released BTS Meal, a collaboration with the South Korean boy band.