COLLEGE PARK, Md., September 24, 2020 / PRNewswire / – Entrepreneurs, executives and employees of small and medium-sized businesses are targeted for “Digital Marketing: Targeting the Right Customers, Via Social Media and Search”, a free webinar series from the University of Maryland Robert H. Smith School of Business.
Three 90-minute sessions will take place, live, 3 p.m. on Wednesdays Sep 30, October 14, and October 28 with subsequent access on demand.
Associate Clinical Professor of Marketing Mary harms will cover the main digital marketing strategies and tactics to create awareness and the best customer experience and to resonate with target audiences.
The series is part of Maryland Business: Rebooted, A Response to the COVID-19 pandemic, which “has had an unimaginable health, psychological and economic impact on the lives of Maryland residents, especially those who manage or work in small and medium-sized enterprises, “says Christine thompson, Maryland Smith Executive Director of Executive Education and co-developer of the series. “The program can help them do their jobs more efficiently, launch a new career, restart or revitalize an existing business, start a new business, or prepare for further education.
Thompson designed the larger series with a distinguished university professor Michel Wedel and clinical professor and senior researcher in executive education Judy Frels.
The next digital marketing sessions cover three sub-areas:
- “Build your business website for the best customer experience“(Sep 30) explores infusing the company’s site with a unique brand personality through content and design to ensure a positive user experience. The session also covers the nuances of designing sites / mobile applications to ensure frictionless interaction. Register at https://go.umd.edu/5vT.
- “B2B Websites: How Amazon Raised the Expectations of Industrial Buyers and How a Business Should Respond“(October 14) shows how to make a B2B site more engaging and informative for purchasing managers. Mindful of millennials entering the supply chain arena, this session also explores the content and platforms that members of this population seek for a smart B2B purchase. Register at https://go.umd.edu/5vG.
- “Maximize your efforts on social networks“(October 28) covers identifying – and investing time and resources – in the social media platforms that best resonate with the target audience. The session will look at established and emerging social media platforms to better understand who uses them and how businesses can get the most out of their efforts on each platform. Register at https://go.umd.edu/5vN.
Previously released installments from Maryland Business: Rebooted include “Strategy for Businesses of All Sizes” Presented by Clinical Professor of Management Oliver schlake and “Financial Accounting: Key Indicators for Performance Management” taught by an Associate Clinical Professor in Accounting and Information Assurance Eugene Cantor. Sessions for these installments are available on demand through the Maryland Business: Rebooted home page.
The initiative is further partnering with the Maryland Small Business Development Center to provide business coaching to participating small business owners. Other related events included a “Roundtable with Maryland Black Business Owners” and “Pivoting Is the New Normal, with the Founder / CEO of Busboys and Poets. Andy Shallal. “
About the Robert H. Smith School of Business at the University of Maryland
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialized masters, doctorate and executive education programs, as well as outreach services. the business community. The school offers its study, personalized and certification programs in places of learning in North America and Asia.
Contact: Greg Muraski at [email protected]
SOURCE University of Maryland Robert H. Smith School of Business