“The MANSCAPED team have been fantastic partners, and we’re excited to continue our relationship with them,” said Grant Norris-Jones, Vice President, Global Partnerships, UFC. “Our sponsorship business has grown dramatically in recent years, but renewals with innovative brands like MANSCAPED speak volumes about the value our partners see in continuing to align with the UFC to reach their customers. “
MANSCAPED will maintain significant visibility with the UFC’s global fan base of over 625 million people and over 178 million social media followers. Placement includes signage on the famous octagon®including exterior horizontal bumpers for all Pay-Per-View and Fight Night events. MANSCAPED will also serve as the main sponsor for rounds four and five of all UFC events. Additional elements of the partnership include interactions with fans on the site, as well as streaming integrations, including the “Fighter Description” feature during athlete walkouts for all pay-per-view events, and platform activations. digital and social for certain events.
The extension follows previous successful collaborations between UFC and MANSCAPED. As well as sponsoring some of the biggest UFC events including UFC FIGHT ISLAND and UFC 264®: MCGREGOR vs POIRIER 3, MANSCAPED continues to work closely with several high performance UFC athletes such as former UFC Featherweight Champion Max Holloway, former UFC Heavyweight Champion Stipe Miocic and UK Champion. UFC flyweight title Brandon Moreno.
The first PPV fight of the year, and MANSCAPED’s debut at UFC 2022, will bring reigning UFC heavyweight champion and former MANSCAPED partner Francis Ngannou back to the Octagon on January 22, where he will face interim heavyweight champion Ciryl Gane in the highly anticipated principal. card event UFC® 270: NGANNOU against GANE . This stacked card will also feature Moreno defending his flyweight championship against former flyweight champion Deiveson Figueiredo, as the two seek to complete an epic trilogy.
“Working with the exceptional UFC team since 2019, we have realized what it is like to partner with an organization that immediately and instinctively embraced the MANSCAPED brand,” said Joey Kovac, vice president marketing at MANSCAPED. “In addition to highlighting MANSCAPED on fight nights and events, this partnership has unlocked many other impactful marketing opportunities for us within the coveted UFC network. We are continually excited about the synergies of our brands and the new developments to come with this renewal.
On November 23, 2021, MANSCAPED announced that it had entered into a definitive business combination agreement with Bright Lights Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon closing of the business combination, which is expected in the first quarter of 2022, the combined company will be named Manscaped Holdings, Inc. MANSCAPED intends to apply to list the common shares of the combined company on Nasdaq under the new symbol. scholarship holder. , “MANS”.