Manchester United are a more attractive investment than Liverpool, according to Simon Jordan.
The Red Devils set the news agenda this week following Cristiano Ronaldo’s exit and statement from the Glazer family revealing they were open to selling the club.
As a result, United are considering the possibility of attracting offers of between £6 billion and £8 billion for the club.
With Liverpool also currently in the market, comparisons will always be drawn between the two rivals, but according to former Palace chairman Jordan, United will be the more attractive investment due to their global position.
When asked which club was the most attractive investment, Jordan replied: “Manchester United.
“I think if you look at Man United as a business and an entity – listen, over the last nine years we have seen a marked decline at Manchester United and we have seen Liverpool’s stock increase and they have become more competitive in the Premier League and ultimately winning it, but when you’re the posters of the Premier League for 75-80% of its natural life and you have that iconic position and that world view, Liverpool don’t have it in the same extent as Manchester United.
“If you look at Manchester United as a business venture against the nature of Liverpool, there is a difference. There is a significant difference.
“Manchester United is probably the only football club that could have been bought the way the Glazers did, which is to load it up with debt, pay the debt out of the club’s cash and carry on. to attract excessive sums of money and media interest.
“No club in the world is attracting so much media interest.
“Some would say lately it’s because Manchester United have been in a car accident and others would say it’s mere column inches that are being generated by a club so iconic in their positioning.”
He added: “There is money in the market. United won’t let Liverpool take some of that money and ultimately diminish the possibility of them getting the top prize. There will be a timing for that.
“I think they will go north of £6bn, but that’s not guaranteed.
“The landscape has changed. You had an interview that was done by an iconic figure that created negative publicity, maybe that’s when they’re in on the game as well.
“They’re going to do one of two things: they’re going to raise money or the board has looked at the best ways to invest in this business.
“Their share price is at its highest level in 52 weeks. It jumped 25% and increased their value on paper – the Ronaldo interview and the ensuing storyline around the Glazers increased the market capitalization of this business of a good chunk of £500million.
talkSPORT World Cup 2022 coverage
talkSPORT will provide wall-to-wall coverage of the 2022 World Cup
We will broadcast all 64 matches of the tournament live, with over 600 hours of coverage on our network.
You can tune into talkSPORT and talkSPORT 2 via our free online streaming service at talkSPORT.com.
talkSPORT is widely available across the UK via DAB digital radio and on 1089 or 1053 AM.
You can also download the talkSPORT app or ask your smart speaker to play talkSPORT.