Loki gets massive ratings for Disney + as more than 890,000 U.S. households go online
The Disney + Marvel show Loki garnered huge ratings when it debuted on Wednesday, with more than 890,000 US households tuning in to see the Tom Hiddleston series debut.
Loki, who began broadcasting on Wednesday, achieved “the largest US audience on premiere day for all of Marvel’s Disney + shows,” according to Samba TV, which tracks streaming statistics.
The high totals exceeded those of the early days of The Falcon and the Winter Solider, which drew more than 759,000 viewers; and WandaVision, which had 655,000 viewers, according to Samba TV. It also beat the four-day debut of Cruella, which was initially available for $ 29.99, SambaTV reported.
Make a splash: Disney + Marvel show Loki garnered huge ratings when it debuted Wednesday, with more than 890,000 US households tuned in to see the Tom Hiddleston series debut
SambaTV tracks streams to over 3,000,000 homes with smart terrestrial TVs for at least five minutes.
The series also stars Owen Wilson as Mobius M. Mobius, Gugu Mbatha-Raw as Ravonna Renslayer and Wunmi Mosaku as Hunter B-15, as well as Sophia Di Martino and Richard E. Grant.
The show’s timeline follows the famous Asgardian in the wake of 2018’s Avengers: Endgame.
Hiddleston was first seen as the character of Thor in 2011, and subsequently appeared as The Avengers in 2012, Thor: The Dark World in 2013, Thor: Ragnarok in 2017, and Avengers: Infinity War in 2018.
Milestone: Loki, who began broadcasting on Wednesday, achieved “largest first-day audience in the United States for all Marvel’s Disney + shows,” according to Samba TV
Star power: Hiddleston appears on the show alongside Owen Wilson
Show timeline follows Asgardian in wake of 2018 Avengers: Endgame
Director Kate Herron confirmed to Insider on Tuesday that the character is fluid and depicted as such on the show.
“It’s fluid between the sexes in Norse mythology and the comics and it seemed important, as you say, to make sure it’s canon,” Herron said. “I would say the details are marked but it is something recognized.”
New episodes of Loki start airing on Disney + every Wednesday.
Main man: Hiddleston was pictured at a screening in London on Wednesday