Lockdown has transformed our hair. From locking bangs to shaggy mullet, versatile hairstyles that translate well on Zoom have grown in popularity, and the latest haircut, hime, is no different.
The style, with brutally cut straight side locks and bangs in the front, was worn by Haim to the Grammys and Taylor Swift and Selena Gomez in more feathered versions. It was also seen on the Prada catwalk during their fall / winter 2021 collection. On TikTok, the hashtag #himecut has around 4 million views, while #hime has over 126 million views.
“The popularity of the cup [is] until lockdown, ”said Rachael Gibson, who runs The Hair Historian Instagram account,“ and our communication continues across screens – hair that makes a statement from the shoulders up, forward, is definitely on trend. . Irene Shelley, editor-in-chief of Black Beauty and Hair magazine, added, “Seventies style layers are suitable for low-maintenance styles of closed hair.”
Style is increasingly fed into our online lives. “It combines elements of anime and a fantasy, futuristic style that taps into the ongoing e-girl trend,” Gibson said. Like the mullet, the style is bold in the way it plays with contrasting lengths and elicits strong reactions.
“The hime haircut is a definitive style statement, and like the mullet, there are two haircuts in one,” Shelley said. “You can bring the longest layers back into a ponytail and you’ll still have bangs and sides that frame the face.”
It might also be a nod to Cher, who sported the cut in the 1960s (and has proven to be an aesthetic muse recently), but the origin of the style is older than that. It was named “the princess cut” after the noble women who wore this style during the Heian period of Japanese history (794-1185). “Those cropped front lengths would have been cut in the Binsogi ceremony, an event that celebrates the majority with a haircut,” Gibson said.
Knowing its history of origin, is the cut a cultural appropriation? “I do not think that [is]Shelley said. “Unless hime is renamed to something like ‘step cut’, most people will know it originated in Japan by the nature of the name,” she says.
“I think people oppose cultural appropriation where no credit is given to creators and the trend is presented as brand new because it is seen on a celebrity.”