Les Deux, a Danish men’s clothing brand, invested $70,000 to renovate two basketball courts in Washington Market Park in New York’s TriBeCa neighborhood.
The project was funded by the brand’s Legacy platform which strives to give back to the communities where it has a connection. Les Deux sells at Bloomingdale’s and Nordstrom and is opening a sales office in New York to expand its reach here.
The courts, one large and one half, received new surfaces, walls, baskets and artwork and are intended to provide local high school and college students with a revitalized space. The courts were designed by Danish creative agency Kongstad Studio and non-profit organization Project Backboard.
To celebrate the opening, Les Deux teamed up with Tremaine Dalton’s nonprofit organization, The Process Basketball, which trains up-and-coming players.
The courts opened during New York Fashion Week.
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The Two also donated $2,000 to Asphalt Green, a local nonprofit organization, which provides sports and fitness classes and community outreach programs to children and adults in New York City.
“We are so lucky to be in a position as a company that allows us to carry out these kinds of projects,” said Andreas von der Heide, co-founder of Les Deux. “The truth is that we are here to pursue our dream only because of people’s belief in us. We now want to help those who are not so lucky to realize their dream. Sport changes lives, directly and indirectly. If we bring a little happiness to the residents of TriBeCa, then we have accomplished our goal. It’s not just about the product, it’s also about the people.
“We’re the new kids on the block and when you move into a new area you do something to introduce yourself. We want to show a small token of our appreciation to the community with something everyone can enjoy and bring people together around a common passion, regardless of nationality or culture.
