Organization of lifestyle games XSET announced a partnership with the award-winning Puerto Rican singer-songwriter Ozuna.
The partnership sees Ozuna become a managing partner of the organization, making him the very first owner of an esports team of Latin artists.
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Ozuna and XSET will embark on several important business initiatives, not only for games and content creation, but also for merchandise sales and the currently popular blockchain NFTs.
According to the statement, the partnership is due to XSET’s commitment to diversity and fairness in games and business. This includes elevating the representation of communities of color, women and players who have “their own style and boast”.
Greg Selkoe, CEO and Co-Founder of XSET commented, “When we first started talking to Ozuna and his team, I was blown away by their incredible approach to multi-faceted business.
“Beyond Ozuna’s incredible musical talent, his vitality, lifelong exuberance and desire to bring his love of playing to global Latin culture make him an ideal embodiment of XSET’s ethics.
XSET also cited that Ozuna’s musical talent and cinematic work, entrepreneurial instinct, creativity and vision for the gaming lifestyle were among the main factors in the artist’s decision to partner with the organization.
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Ozuna commented on his latest adventure with XSET: “I have always loved the game and with the global explosion of gaming culture it was important for me to be one of the first to move – both from the point of view of view of the property and the talent side.
“The mix of music and games will only get bigger and with XSET I’m happy to lead the way.”
Since its breakthrough in 2016, Ozuna has developed a global following of more than 43 million fans on its social networks. He has collaborated with artists such as Selena Gomez, Post Malone, Jennifer Lopez and Snoop Dogg.
Edgar Andino, Director of Ozuna added, “Ozuna will leverage his unique expertise in the market as he and XSET develop and expand esports in Latin America in the United States.
“Once again, XSET continues to live up to its reputation as the fastest growing gaming organization in history, and this partnership will no doubt exponentially accelerate the pace of that growth. . “
Esports Insider says: This is a massive deal for XSET, as the partnership could make huge waves in the Latin American market for the organization. Ozuna is also a very popular artist around the world, so this is a massive coup for XSET. Looking at the planned activations, the organization will no doubt use its new partner to strengthen and expand its fan base.
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