London, 13e January 2021: Lamborghini Squadra Corse, the motorsport department of the Italian luxury automaker, has joined an impressive list of automotive and motorsport brands by launching a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform dedicated to racing and automotive content.
After having recently polished its credentials in motorsport with repeated important victories in the Rolex 24 at Daytona, the 12 Hours of Sebring and the international GT championships organized by SRO, Lamborghini has positioned itself as a major player in GT and customer shopping. The launch of their dedicated Lamborghini Motorsport.tv channel means fans will be able to enjoy behind-the-scenes content from their GT and customer racing activities.
Using the Motorsport Network’s 56 million monthly audiences, this bespoke channel aims to project Lamborghini’s motorsport DNA and its Super Trofeo championships, held in Europe, Asia and the United States. The in-depth knowledge of the motorsport audience network will give Lamborghini the tools to reach fans already interested in sports car racing, but also new fans who can be converted into regular fans through the exclusive content they provide. at Motorsport.tv.
Motorsport.tv is getting better and better with this latest announcement, as Lamborghini becomes the fourth automaker to launch a dedicated channel in the past six months. The OTT platform, which is fast becoming the go-to destination for brand teams and stakeholders wishing to activate in the digital space, is emerging as a digital racing hub to which motorsport and racing fans. automobile will want to be a part.
Giorgio Sanna, Motorsport Manager at Lamborghini, said: “Following the racing successes of our brand, now is the perfect time to launch our dedicated Motorsport.tv channel. The reach of Motorsport Network gives us the opportunity to tell our stories to new digital audiences. Through this channel, we can see the potential growth in interest of the Lamborghini brand in the racing space and in our Super Trofeo championships, helping to bring more value to both.
James Allen, President of Motorsport Studios, said: “Lamborghini is a brand that stands for distinctiveness and a future. They create unique experiences for their customers on the road and the racetrack and there is also a lot for fans to enjoy and remember. The content Lamborghini will bring to Motorsport.tv will not only create a distinctive channel offering, but we will also be able to share it on our racing and auto channels using our exclusive Motorsport.tv player. “
For more information please contact:
Ravi Pankhania, Motorsport Network – [email protected]
About Motorsport Network
Each month, more than 56 million dedicated users visit a Motorsport Network digital property, to buy, learn, be entertained or just to fuel their passion for cars and racing.
We are at the heart of the motor racing and automotive industries and provide authoritative thought leadership and unique experiences to our customers. We support them on a customer journey that encompasses news and information, events, tickets, games and eSports, so we leverage the network effect to add value to their experience. We use our in-house technology and modern data tools to continuously test, learn and improve. Our processes, content creation and products are constantly evolving to better serve our audiences.
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