“Hispanics make up a significant percentage of the population in the United States and are at the heart of both LaLiga North America and the UFC fanbases,” said Adrian Segovia, LaLiga North America chief content and distribution officer. . “Our goal will be to find commonalities within the LaLiga and UFC communities and provide value-added opportunities to improve fan access and create engaging and relevant content.”
“LaLiga is one of the biggest and most popular football leagues in the world, and we are delighted to explore opportunities to promote our sport to their incredible fan base,” said David Shaw, Vice Chairman. main, International and content, UFC. . “The UFC has a large Hispanic fanbase in the United States, not to mention millions more in Spain, and this relationship is a way for us to further engage with those fans while creating additional value for our partners. broadcasters, such as ESPN+ in the United States, help increase the number of viewers to our live events.
The two leagues will also collaborate throughout the calendar year on campaigns such as Hispanic Heritage Month, International Fight Week, El Clásico and the upcoming UFC 30th anniversary, cross-promoting these moments. on their respective social networks. The UFC will also host LaLiga players and legends at the UFC Performance Institute in Las Vegas for training and knowledge sharing opportunities.
LaLiga and UFC are both available exclusively on ESPN+ in the US
