Kim Kardashian has uploaded a new clip to her SKIMS Instagram page to tease the upcoming launch of a new bra collection.
The reality star, 41, previewed some of the products that will be added to her billion dollar business.
The collection of bras, which will be available on September 27, offers many options and varies in material to offer many choices to consumers.
Upcoming launch: Kim Kardashian, 41, has modeled some bras from her upcoming collection for her brand SKIMS
At the start of the video, the mother-of-four was seen wearing a black plunge bra from the new Naked collection.
“I love this bra,” she immediately gushed. “This is going to be my daily life. There is nothing more comfortable than that.
Kim then proceeded to shoot and model the part, continuing to explain, “Usually I had a lot of fat under my arms and on my back, and that always bothered me.”
“And you just don’t have it with that bra. It’s so crazy. It fits so well and molds to your body,’ the TV personality explained to the camera.
Favorite: During the clip, the TV personality explained that the plunge bra from the Naked collection is her favorite
Various choices: The launch will contain a number of collections, including the Naked collection, the No Show collection and the Weightless collection
Also from the Naked collection, Kim showed off a tank top, also in black, and explained that although she was wearing a “sports bra”, the fabric was “thin”.
In a second part of the clip, the star jumped into the Weightless collection and modeled the scoop neck bra in black.
The businesswoman and future lawyer showed off her fit physique as she previewed some of the options ahead of the official launch.
Kim opted to keep her makeup clean and natural, and wore a minimal amount of mascara and nude-colored lipstick. Her platinum blonde hair was parted in the middle and fell naturally over her shoulders.
In the final clip of the reel, Kim showed off her sheer balconette bra and told viewers that it’s “the finest, most comfortable mesh that literally feels like silk.” To conclude the video, she gave the camera a kiss.
Excited: Kim seemed to be in good spirits and excited to talk about her new collection in the recent Instagram video
Countdown: SKIMS bra collection set to be available to consumers on September 27
Besides the three collections Kim previewed, others include a Fits Everybody collection and a cotton and knit collection.
The prices for the pieces range from $36 to $58, depending on the type of bra and the material.
During a recent interview on Good Morning America, The Kardashians star opened up about her campaign for the upcoming launch, which featured women who worked in different industries modeling the bra collections.
“We are launching bras, and we really haven’t had a specific launch just for bras. And I think every woman needs them and there are so many different women who need them,” said she declared.
“So we just wanted to highlight so many different types of women who work in different places and all have different careers,” Kim said, adding, “It was a really fun campaign, just seeing real women and what they like and make sure we have bras for women of all ages and sizes.’
Favorite Campaign: During an interview with Good Morning America, Kim said the campaign for her upcoming bra collection was “fun.”
Successful business: SKIMS was officially launched a few years ago in 2019 and is now worth around $3 billion
Speaking to Variety about SKIMS earlier this year in March and the company’s value of around $3.2 billion, Kim said, “I certainly never imagined it would be so successful. I take care of everything from fabric selection and product design to campaigns.’
“I’m in the countryside and I’m the fit model. It’s a full-time job. Nothing comes easy. You have to really, really work really hard to achieve this,” the TV star added. reality.
As the entrepreneur prepares for her new launch, she has also been focused on completing her law degree.
“I have two years left,” she revealed on Good Morning America. ‘It’s a lot. I have to do four years, two bar exams, so I’m halfway there.
The second season of Hulu’s hit series The Kardashians just premiered on the streaming site earlier Thursday.
Work hard: In addition to juggling her own SKIMS brand and her law school, Kim will also star in the second season of the Hulu series, The Kardashians, which aired earlier Thursday