Kendall Jenner can’t sit down with the owners of 512 Tequila and have a drink, but at least the two parties won’t be shooting each other anymore.
The 27-year-old socialite and entrepreneurial brand 818 Tequila and 512 Tequila reached an agreement Thursday regarding their names and logos, according to TMZ.
Each of the brands named their tequilas after their respective area codes – 818 is the area code for the San Fernando Valley while 512 is the area code for Austin, Texas.
To wrap up: Kendall Jenner can’t sit down with the owners of 512 Tequila and have a drink, but at least the two sides won’t be shooting each other anymore
Owners of 512 Tequila also sued Kendall over matching labels that share similarities.
512 Tequila CEO Nick Matzorkis told the outlet that his company dismissed their lawsuit after an agreement was reached with 818 to make changes.
“The lawsuit of Tequila 512 v 818 Tequila has been resolved,” he explained. “The parties have agreed that they will each have the right to use their existing names and that they will both make changes to their labels to clarify that they are not related to each other.”
Settled: The 27-year-old socialite and entrepreneurial brand 818 Tequila and 512 Tequila reached a settlement on Thursday regarding their names and logos, according to TMZ (photo from November 7, 2022)
Bottles: Each of the brands named their tequilas after their respective area codes – 818 is the area code for the San Fernando Valley while 512 is the area code for Austin, Texas
Changes coming: 512 Tequila CEO Nick Matzorkis told the outlet that his company dismissed their lawsuit after an agreement was reached with 818 to make changes
Tequila 512 would add ‘est. 2012’ to their bottle although it is currently unclear how Tequila 818 will change their look.
Kendall Jenner was hit hard by the rival tequila company when it first took legal action against its brand in February this year.
The lawsuit claimed 818 was a “blatant” rip-off of the idea of the Texas liquor company.
At the time, Tequila 512 representatives told DailyMail.com: “They’ve had plenty of time to push to fix this since it first surfaced in the media at the start of the year. last year, but instead chose to ignore it.” We not only have the right to protect our brands, we actually have a legal obligation to do so. They know this and put us in this position where we have no choice but to take action to protect our unique brand identity.
Kendall’s sister, Kim Kardashian, was named in the costume when an image of Tequila 512 was used in virtual promotional materials for Kendall’s 818 Tequila on Kim’s mobile app game Kim Kardashian: Hollywood.
‘Blatant’: Kendall Jenner was hit hard by rival tequila company when it first took legal action against its brand in February this year, with 512 Tequila calling 818 a ‘blatant’ scam.
Oh no! Adding further confusion, Kim Kardashian was named in the costume when an image of Tequila 512 was used in virtual promotional material for Kendall’s 818 Tequila on Kim’s mobile app game Kim Kardashian: Hollywood
“Either defendant intentionally used plaintiff’s bottle, hoping to further blur the lines between the two products, or defendant was himself confused as to the difference between the two brands,” the lawsuit said.
This isn’t the first controversy Kendall has faced with the brand after being caught up in a storm of cultural appropriation accusations for naming her spirit after the Calabasas area code and ignoring the heritage. deep-rooted mexican tequila.
Almost immediately after announcing her latest venture, Kendall came under scrutiny for her brand name and the attempt to diminish the cultural significance of tequila in the Latinx community.
“There was just a lack of respect for the culture and the importance of tequila in Mexico,” bartender Lucas Assis told Yahoo Life in February. “She didn’t even know how to drink tequila properly.”
Kendall promised to donate to the community in Jalisco, Mexico in September last year after allegations of cultural appropriation surfaced.
Hard at work: Almost immediately after announcing her latest venture, Kendall came under scrutiny for her brand name and the attempt to diminish the cultural significance of tequila in the Latinx community
He went on to explain how agave takes up to nine years to fully mature before it can be harvested, a questionable time frame since Kendall noted that she only spent four years perfecting her new brand.
“The factory is steeped in the country’s history and culture. Celebrities need to understand the detrimental effect their brands can have on the tequila industry, but especially on agave farming,” he said.
“Using Mexico’s culture and history for nothing more than capital gain is an appropriation of culture. Not to mention letting small, family-run distilleries, which have been doing it for generations, struggle to keep up with skyrocketing agave prices because farmers simply can’t keep up with demand.
