Kendall Jenner shows off her underwear as she joins Hailey Bieber and a host of other stars in Hugo Boss’ striking new campaign
Kendall Jenner has teamed up with Hailey Bieber in a shiny new campaign shoot for Hugo Boss.
The supermodels star in the brand’s #BeYourOwnBOSS campaign alongside Joan Smalls, rapper Future, boxer Anthony Joshua, TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, Italian tennis champion Matteo Berrettini and German runner Alica Schmidt.
Kendall looks stunning in her photo, showing off her Boss brand underwear.
Model behavior: Kendall Jenner has teamed up with Hailey Bieber in a shiny new campaign shoot for Hugo Boss
The supermodel layered a black collared jacket and beige high-waisted pants over the underwear as she pouted and posed for the camera.
Hailey ditched the underwear, posing in a Boss letter jacket with nothing underneath.
The #BEYOUROWNBOSS campaign reveals a cast of stars chosen as the collective faces of the Spring/Summer 2022 campaign. The shoot heralds a major rebranding for the company.
She is the boss! Hailey ditched the underwear, posing in a Boss Letterman jacket with nothing underneath for her photo
The striking campaign, shot by acclaimed fashion photographer Mikael Jansson, was captured on sets around the world.
Hugo Boss CEO Daniel Grieder said, “We are absolutely thrilled with this incredible casting for BOSS. The talents and personalities of the campaign perfectly embody what a boss represents today.
“Dipping into the more personal, emotional and thoughtful aspects of being a boss in today’s world helps us connect in more concrete and tangible ways with millennials.”
Ready for her close-up: Models starring in the brand’s #BeYourOwnBOSS campaign alongside Joan Smalls, who looked amazing in Boss knitwear
All-Star Models: Boxer Anthony Joshua flaunted his athletic physique in his abs-flashing kick
Stunning: German runner Alica Schmidt is also among the faces of the Spring/Summer 2022 campaign
Kendall’s new campaign follows the announcement that its 818 Tequila has been officially named the number one new spirits brand introduced in 2021.
In the seven months since launch, 818 has shipped more than 1.5 million bottles of tequila to date and is growing rapidly, according to a press release.
Jenner is just one of the celebrities who have entered the tequila market. Others are George Clooney and Rande Gerber with Casamigos, The Rock with Teremana and Mark Wahlberg with Flecha Azul.
Social media sensation: TikTok star Khaby Lame is also leading the campaign after doing her fashion show for the brand
Here come the boys: South Korean singer and actor Lee Min-ho (left) appears alongside Italian tennis champion Matteo Berrettini (right)
Inked: rapper Future showed off his tattoos in shorts and a beige jacket
Advertising
