The Pokémon Company International is celebrating 25 years of the beloved franchise in a big way with a recently announced collaboration with pop singer Katy Perry. The worldwide celebration of music called P25 Music will feature Perry alongside other emerging artists to ring in these ‘gotta catch’ em all ‘festivities.
To celebrate 25 years of Pokémon, the company is partnering with Universal Music Group for Brands to help make the 25th anniversary party a memory to remember. It is the biggest event to date for the franchise, according to the Pokémon Company, and will feature “some of the biggest names in music.” Perry’s role in the celebratory event will also extend beyond the headliner, she will also work as a “top collaborator” throughout the year.
“Pokémon has been a constant in my life, from original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to adventures of catching Pokémon on the streets with Pokémon Go. even visited the Pokémon Café in Japan on a tour! It’s an honor to be chosen to help celebrate a franchise that has given me so much joy over the past 25 years, and to be able to watch it evolve in the way it has provided that kind of electric joy to children. in my life and around the world, ”Katy Perry said in a press release on the Pokémon music event.
“At Katy Perry, we see a spirit akin to Pokémon, whose world is bright, fun and uplifting,” added Colin Palmer, vice president of marketing at The Pokémon Company International, in the same press release. “Katy is a wonderful ambassador who is helping us celebrate 25 years of Pokémon, and we can’t wait for music fans around the world to find out about the exciting collaborations we have planned.”
More details on the ongoing music event will be released throughout 2021, alongside the promise of even more exciting reveals along the way.
“We are honored to celebrate Pokémon’s 25th anniversary and the significant cultural impact this beloved franchise continues to have around the world. By working together we have developed a dynamic lineup throughout the year involving artists from all UMG labels – because what better way to create a global celebration than through the power of music, ”concluded LJ Gutierrez , Managing Director, UMGB.
In previous years, we’ve seen Pokémon Day announcements for new games as well as fun, integrative ways to join the fandom through things like Snapchat filters and special Pokémon Go events. Although we didn’t have no details of what could possibly be revealed outside of what we already know (such as a new Pokémon Snap), new announcements will be released regularly throughout the year as part of this special 25-year event. .
While much of the world still faces isolation due to the continued spread of COVID-19 and Stay At Home commands, the power of music should not be dismissed. Pairing the fun of music with the love of the adorable Pokémon franchise is a recipe for a great way to come together as a community.
For more on the year-long Pokémon Celebration, you can check out the official Pokémon website here for more fan-focused activities and new announcements on the franchise’s sequel.