Kane Lim is already a Bling Empire star, has a closet full of sneakers, and is now a Fenty Ambassador. As Season 3 hits Netflix, viewers simply can’t get over the star’s bond with Rihanna, the singer behind the hit brand.
Although the third season has only just launched, Kane was given the role of being a face of Fenty in May earlier this year. Kane said he and Rihanna, 34, had been direct messaging each other on Instagram for years.
He is now the first brand ambassador in Southeast Asia and even appeared in a campaign that debuted at Sephora’s flagship store in Singapore in 2022. Let’s take a look inside the partnership.
Kane Lim hired as the face of Fenty
Kane made history as the first Southeast Asian brand ambassador for Rihanna’s Fenty brand, a makeup and beauty company available at Sephora, Ulta Beauty, Harvey Nichols, Boots and select Asian duty-free stores. .
It was announced on May 9, 2022, which Kane was very pleased with. According to Fenty, he said:
I feel very humbled and grateful to partner with Fenty Beauty. I have to pinch myself to even think I’m partnered with such an iconic founder and brand. I’ve always admired Rihanna, not just for her music, but as a person. I love that she is unapologetically herself and really “sees” everyone, regardless of race, background, religion.
Kane added: “I love that as an Asian man I can partner with a brand created by such a strong black woman. I love the importance of this partnership and the strength of this community. .
The campaign merchandise involves Kane wearing Fenty Beauty Eaze Drop Tint, Liquid Killawat Fluid Freestyle Highlighter in Hu$tla Baby 2.0, Brow MVP Sculpting Wax Pencil & Styler, and Gloss Bomb Universal Lip Luminizer.
He also prepped his skin with the brand’s Total Cleans’r and Hydra Vizor Invisible Moisturizer.
Rihanna and Kane “always DM”
Kane revealed that he and Rihanna have been friends for eight years, and she’s been messaging him since Bling Empire Season 1 premiered. She sent him a DM asking when the second season was coming out.
The two then used emojis and talked about “funny stuff,” according to People. He has yet to meet the singer’s newborn baby, whom she welcomed with boyfriend A$AP Rocky in May. However, they tied the knot at a Fenty event in February.
They both saw each other just before she gave birth, when they had a “nice, private time,” as Pop Sugar reports, before he gave her a gift to thank her. He also revealed that she hand-picks all of her ambassadors.
Bling Empire fans react to the partnership
After Kane opened up about his new job with Fenty, many Bling Empire viewers understood Kevin’s reaction and took to social media to reveal their own thoughts on the partnership.
“Okay, I don’t think Kane was initially trying to rub the Fenty in Kevin’s face, but I didn’t like the way he said Kevin doesn’t appreciate anything and that’s why he didn’t like it. did not invite to Mexico. #BlingEmpire“, reacted a spectator.
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