Kaia Gerber stuns as she takes on a mannequin of herself in Blade Runner-inspired Alexander McQueen campaign
Kaia Gerber looked amazing as she starred in Blade Runner-inspired movie ad for Alexander McQueen’s The Slash handbag this week.
The emotional clip sees the 21-year-old model don a chunky black blazer over a chic matching dress with a split on the left leg as she emotionally confronts a model of herself.
The commercial begins with a large brown eye taking full control of the screen before futuristic flying cars streak across the sky through towering skyscrapers.
Seeing double: Kaia Gerber looked amazing as she starred in a Blade Runner-inspired ad for Alexander McQueen’s The Slash handbag this week
Cindy Crawford’s daughter then walks along a large ledge after her car is parked at one of the tall buildings.
She adds black knee-high boots to the look and her black hair is slicked straight behind her head.
She carries the expensive designer bag with her as she descends a spiral staircase.
Eye opening: His ad begins with a large brown eye taking full control of the screen before futuristic flying cars streak across the sky through towering skyscrapers.
Slicked back: She adds black knee-high boots to the look, and her dark hair is slicked straight behind her head and falls in a single wave down her back
Swipe Through Door: She pulls a keycard from the bag, which approaches, and swipes the card in order to go through a door
Silicon? Unseen people watch her as she walks into a huge white room devoid of almost anything but silicone faces hanging from mannequins
Stop: She passes several faces before settling on a young woman whose face is identical to hers
Replicant: The advertising campaign is inspired by the iconic 1982 film Blade Runner – in which synthetic humans known as replicants are bioengineered by the powerful Tyrell Corporation to work on space colonies (photo Darryl Hannah)
She removes a key card from the bag, which gets its own close-up, and swipes the card in order to go through a door.
A voice on the intercom shouts that the entire area is “restricted”, though Gerber pays no attention to the voice.
Unseen people watch her as she enters a huge white room devoid of almost anything but silicone faces hanging from mannequins.
She passes in front of several faces before falling on a young woman whose face is identical to hers.
Realization: In a Blade Runner-esque moment, Gerber seems to realize she’s a synthetic human as she tenderly strokes her face
Cry: she sheds several sad and helpless tears
Darkness: She jumps back and the barren white room falls into darkness as the lights go out.
Back to the eyes: His eyes, now dulled by darkness, search as the clip fades to black
In a Blade Runner-like moment, Gerber seems to realize that she is a bio-engineered humanoid as she tenderly strokes her face. His eyes shine.
She sheds several tears although her sadness quickly catalyzes into white rage.
Gerber looks away for a moment, but when she turns around, the face she recognized as her own peers deep in her soul.
She jumps back and the sterile white room falls into darkness as the lights go out. His eyes, now dulled by darkness, search as the clip fades to black.
The Slash is a high-end handbag from Alexander McQueen, currently retailing for around $3,300 on the famous designer’s website.
Dynamic duo: Kaia is dating actor Austin Butler (seen on May 02, 2022 in New York)
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