Justin Bieber’s Valentine’s Day partnership with TikTok for a full live performance “Journals live from the Drew house” drew over 4 million unique views. The event, which was the first-ever live performance by a single artist from the social media app, was the most-watched live stream in TikTok history, according to the company.
The livestream, #JournalsLive, marked Bieber’s first performance of tracks from his fan-favorite 2013 album “Journals”. The performance catapulted the album past 3 billion all-time streams, marking a resurgence in popularity for the hits “All That Matters” and “Heartbreaker”, which reached charts in several countries. Bieber’s latest single, “Anyone”, also rose to # 1 on iTunes over the weekend.
With over 20.3 million subscribers, Bieber is an active member of the TikTok community, using his account to show off behind-the-scenes footage and participate in the latest internet trends. Her debut TikTok, which included a sound sample of her song “Yummy”, generated over 117 million views and spawned a TikTok trend with over 5 million videos created on the track. Currently, Bieber is all the rage around the world with his Benny Blanco “Lonely” collaboration, which has over 872,000 video creations and over 5 billion video views.
After closing 2020 with three hit singles – “Holy” with Chance The Rapper, “Lonely” with Benny Blanco and “Monster” with Shawn Mendes – Bieber has ushered in the New Year with a brand new single “Anyone”, and his comeback. at the stage of a live New Years Eve concert.
Bieber continues to reign supreme as one of the world’s greatest artists as the # 1 artist on YouTube and # 2 on Spotify globally with over 65 million monthly listeners. He currently has three Billboard Top 40 titles, three Grammy nominations and an American Music Award for his 2020 album “Changes.”