Justin Bieber is officially back in pop mode with his latest single, “Hold On”, accompanied by a movie clip to accompany it.
“Hold On”, is the fourth single from his highly anticipated sixth studio album Justice, scheduled for release on March 19.
The multi-platinum singer created the video in a exclusive interview with entertainment journalist and lifelong friend Jason Kennedy.
“This song is a hopeful album because a lot of us want to give up sometimes, but the message is basically to hold on, there’s a lot to look forward to and a lot of things we can’t control, but there is has hope.
The “Hold On” visual begins with a shot of Bieber on a motorcycle being chased by an army of police. After being shot by one of the said policemen on his tail, the credits of the film begin and the video clip begins.
Directed by Colin Tilley, the video stars Christine Ko as Bieber’s principal lady who is diagnosed with an unnamed illness. Snippets of their relationship are interspersed with Bieber’s character, finding ways to support her as he expresses his commitment and dedication to his partner. Like many visuals out of Justice, Bieber seems to be defending himself as a serious actor with perhaps a future in Hollywood down the line.
“Hold On” follows previously released singles, “Holy“With Chance the Rapper,” Lonely “with Blanco and” Anyone “.
Bieber initially announced his upcoming album on February 25. Justice he said, “At a time when there are so many issues with this broken planet, we all need healing – and justice – for humanity. In creating this album, my goal is to make music that will bring comfort; to create songs that people can relate to and connect with, so they feel less alone. Suffering, injustice, and pain can leave people feeling helpless. ”
Justice follows Bieber’s # 1 album Changes. Released in 2020, the album featured hits such as “Forever” featuring Post Malone and Clever as well as “Second Emotion” with Travis Scott, and was nominated for Best Pop Vocal Album at the 2021 Grammy Awards. Other Hits album such as the title “Intentions” and “Yummy” are nominated for Best Pop Duo / Group Performance and Best Pop Solo Performance respectively.
Justice is available March 19 and can be pre-ordered here.