SHANGHAI, November 27, 2022 /PRNewswire/ — Global logistics provider J&T Express today announced the football star and global sports icon Lionel Messi as the first global brand ambassador. Known for his relentless pursuit of excellence and his resilience, the seven-time Ballon d’Or winner understands the ongoing commitment to improvement that is at the heart of J&T Express.
Much like J&T Express, which is committed to continuously benefiting the local communities in which it operates, Messi is a firm believer in giving back to society, as evidenced by the striker’s contribution as top scorer. Messi credits his performance, both on and off the pitch, in large part to his team’s collaborative effort. This is in line with J&T Express’ efforts to bring the best technology solutions to customers in all of its global markets through collaboration with local channel partners.
As part of his partnership with J&T Express, Messi will promote greater awareness of J&T Express, not only as a leading logistics provider, but also as a one-stop-shop e-commerce specialist at every touchpoint of the supply chain, as well as a true champion and practitioner of the “better together” spirit.
Commenting on this ad, Rachel LiuGlobal Branding Director of J&T Express said, “We are honored and delighted to partner with Lionel Messi as our global ambassador. He’s a generational athlete whose work ethic, humility and dedication align with the values we instill at J&T Express. Thanks to his courage and achievements, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”
“J&T Express has made remarkable achievements since its launch. We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions of people around the world, J&T Express seeks to develop logistics solutions to connect its customers to the I look forward to being part of this journey“, said Messi.
J&T Express and Messi will together increase brand popularity and promote greater awareness of J&T’s offerings as it seeks to help transform the logistics services value chain.
Messi’s addition to J&T Express kicks off a series of social media and marketing campaigns under the theme of #JTBetterTogether, among other activations, which the logistics service provider is planning in conjunction with the festive season and the upcoming New Year. .
About J&T Express
J&T Express is a global logistics service provider with leading express delivery companies in South East Asia and China, the largest and fastest growing market in the world. Founded in 2015, the J&T Express network spans thirteen countries, including Indonesia, Vietnam, Malaysia, The Philippines, Thailand, Cambodia, Singapore, China, Saudi Arabiathe bucket, Mexico, Brazil and Egypt. True to its “customer-oriented and efficiency-based” mission, J&T Express is committed to providing customers with integrated logistics solutions through intelligent infrastructure and digital logistics network, as part of its overall strategy to connect the world with greater efficiency and bring logistical benefits. to all.