The Japan Rugby Football Union (JRFU), Japan Rugby League One (JRLO) and Sony have joined forces to launch a new joint venture (JV) designed to strengthen professional rugby union marketing operations in the country.
Japan Rugby Marketing’s new business arm will seek to reach new audiences and drive fan engagement in national teams and the new elite national league, which launched earlier this year. The move comes as Japan’s national rugby union body looks to build on the success of hosting the Rugby World Cup for the first time in 2019.
Using the strengths of the Japan National Teams and JRLO, Japan Rugby Marketing will seek to create new stadium experiences. The new JV will also offer events and services, including in the metaverse.
Additionally, Japan Rugby Marketing will oversee the distribution of rugby content via official apps and digital platforms.
“The 2019 Rugby World Cup in Japan was a great success. It engaged the whole nation and greatly increased the value of the national team and the sport itself,” said JRFU President Masato Tsuchida.
“The JRFU sees it as its mission to further develop this legacy and in doing so will continuously strive to ensure that rugby in Japan is easily accessible to all players and fans, and that Japan develops the most enjoyable rugby in the world.
“The creation of this joint venture will help us achieve these ambitions by promoting global fan engagement and growing the sport as a whole.”
Genichi Tamatsuka, President of JRLO, added, “For League One to continue to grow and succeed, we need to significantly increase the number of fans who support us.
“This new company will bring innovative technologies and ideas in the production of video and experiential content, ticketing and other [user interface/user experience] improvements, to create valuable marketing solutions unique to Japanese rugby.
The Japan Rugby Football Union (JRFU), Japan Rugby League One (JRLO) and Sony have joined forces to launch a new joint venture (JV) designed to strengthen professional rugby union marketing operations in the country.
Japan Rugby Marketing’s new business arm will seek to reach new audiences and drive fan engagement in national teams and the new elite national league, which launched earlier this year. The move comes as Japan’s national rugby union body looks to build on the success of hosting the Rugby World Cup for the first time in 2019.
Using the strengths of the Japan National Teams and JRLO, Japan Rugby Marketing will seek to create new stadium experiences. The new JV will also offer events and services, including in the metaverse.
Additionally, Japan Rugby Marketing will oversee the distribution of rugby content via official apps and digital platforms.
“The 2019 Rugby World Cup in Japan was a great success. It engaged the whole nation and greatly increased the value of the national team and the sport itself,” said JRFU President Masato Tsuchida.
“The JRFU sees it as its mission to further develop this legacy and in doing so will continuously strive to ensure that rugby in Japan is easily accessible to all players and fans, and that Japan develops the most enjoyable rugby in the world.
“The creation of this joint venture will help us achieve these ambitions by promoting global fan engagement and growing the sport as a whole.”
Genichi Tamatsuka, President of JRLO, added, “For League One to continue to grow and succeed, we need to significantly increase the number of fans who support us.
“This new company will bring innovative technologies and ideas in the production of video and experiential content, ticketing and other [user interface/user experience] improvements, to create valuable marketing solutions unique to Japanese rugby.