In an effort to invite creative solutions to tackle the climate crisis, actress Jessica Alba calls on the global community to participate in the “for Tomorrow” initiative. Created last fall through a partnership between the United Nations Development Program (UNDP) and Hyundai Motor, the global campaign aims to help accelerate progress towards the 2030 Sustainable Development Goals.
“It’s inspiring to see the United Nations and Hyundai come together to collaborate on an initiative like this. only way forward to create a better, more sustainable and more humane world for today and tomorrow, “Alba said in a statement.
An incubator of innovative solutions
The concept of Tomorrow is similar in some ways to the Kickstarter platform, but without the ability to directly invest in a particular idea. Instead, the best solutions will be selected and their funders invited to attend the 2021 Spin-Off Assembly in New York City. These potential game changers will then be integrated into the network of 91 United Nations Development Program accelerator laboratories around the world.
“UNDP is committed to supporting the incredible power of local innovators to change the world for the better, not only for today, but also for tomorrow and into the future,” said the UNDP Administrator, Achim Steiner, in a statement. “With the launch of this platform in partnership with Hyundai, we want to explore new ways to connect these pioneering minds together – and help them unlock their full potential to build a greener, more resilient, more inclusive and more sustainable future. . ”
Regarding the ideas submitted, the solutions range from edible cutlery (using rice, plantain, wheat and corn flour) to smoke-free bio-briquettes from household waste, including plastic furniture ( made from recycled plastic waste, sawdust and sand), and even a board game that educates players on conscious sustainability practices.
And then there are those that are truly revolutionary, like the barriers that remove mixed plastic from rivers (without hampering boat traffic) or the savage initiative to replenish arctic ice using machines powered by renewable energy. .
“In order to prove the concept, it is estimated that a three-month operation period will be sufficient to demonstrate the benefit regarding the reconstruction of the ice cap,” explains the organization Real Ice in its submission for tomorrow. “It is estimated that each machine lays 3 years of reflective surface in 1 week before being moved to another site and a three month operation will prove its ability to make ice.
“Change comes from all of us. ”
For Alba, getting involved in an initiative like tomorrow is a natural extension of the green entrepreneurial shift she has adopted outside of her career in Hollywood. In 2011, she co-founded The Honest Company, with the initial goal of creating baby products without harmful ingredients. Over the years, it has since expanded to offer everything from eco-friendly housewares to beauty products. An IPO offering in May valued the company at more than $ 1.44 billion.
Speaking to Marie Claire, Alba said Tomorrow empowers individuals to accelerate their ideas on the global stage.
“I think we can all see that each of us can really make an impact,” she said. “Whether it’s by sharing our own local solutions or simply by connecting and supporting inspiring solutions. Again, there is no solution that is too small to have a positive impact. Change comes from all of us, together. He needs you to come to life.
Alba, who recounts numerous videos on the for Tomorrow site highlighting the groundbreaking solutions on offer, says she was most inspired by the creation of a green microcredit system in Nepal for women entrepreneurs.
“Safa Tempo electric buses, traditionally driven by women, help solve the problem of air pollution in Kathmandu,” she said. “Obtaining bank loans is almost impossible for these women micro-entrepreneurs. Because of this, they often have to use inferior batteries that need to be replaced more often, resulting in higher long-term costs and more waste.
The story in Nepal centers on Sonika and her partner Tiffany who created a microcredit system to help these women reinvest in their buses. They empower women to take control of their finances and tackle the problem of air pollution, and work to make the whole country more climate resilient. ”
While submissions for Tomorrow were originally scheduled to end in April on Earth Day, the deadline has been extended to August 2021. At present, and entirely dependent on the ongoing global health crisis, the Assembly derivative is scheduled for September 2021.
To submit your own idea, jump here.