Jesse Collins Says Rihanna’s Super Bowl Performance Will Be Like No Other – Billboard

After months of waiting, we’re just days away from Rihanna performing on stage for the Super Bowl LVII halftime show. Before the big event, Billboard chatted with the show’s executive producer, Jesse Collins, and Jesse Collins Entertainment president, Dionne Harmon.

“She works hard […] This will be a halftime show like no other,” Collins said. Billboard at the Golden Globes afterparty on Jan. 10, adding that he hopes the superstar performs “all” of his hits.

Harmon, who says she’s thrilled with the “music, fashion, glamour” of RiRi’s performance, later joked, “Maybe she can just take over the whole game.”

Watch the full interview above.

The new Apple Music Super Bowl Halftime Show, produced by DPS with Roc Nation, will take place on February 12 in Glendale, Arizona. The performance marks Rihanna’s first in five years.

The 34-year-old pop star, who welcomed her first child with A$AP Rocky in May 2022, just released her first pieces of new music in six years with “Lift Me Up,” which debuted at No. 2. on the Billboard Hot 100 last November, and “Born Again” as part of the Black Panther: Wakanda Forever soundtrack.

“Rihanna is a generational talent, a woman of humble beginnings who exceeded expectations at every turn,” Jay-Z, former collaborator and founder of Roc Nation, previously said in a statement. “A person born on the small island of Barbados who became one of the most prominent entertainers of all time. Self-taught in business and entertainment.