Jennifer Lopez is still giving back to the block that raised her.
The star made an appearance in New York City to support Latin American small business owners in her hometown of the Bronx of Sunday, the first part of a new philanthropic campaign for Lopez.
The scammers actress, 52, arrested by independent bookstore The Lit. Bar alongside Goldman Sachs CEO David Solomon and Isabella Guzman, a director of the US Small Business Administration, and announced a new partnership with Goldman Sachs 10,000 Small Businesses intended to help elevate and support Latino entrepreneurs.
While there, the trio spoke with store founder Noelle Santos and other Latin American business owners about how their businesses were growing and how they weathered the pandemic, just in time. for National Hispanic Heritage Month, which begins this week.
Dimitrios Kambouris / WireImage Jennifer lopez
Lopez’s new partnership with Goldman Sachs will aim to recruit more Latin American entrepreneurs to 10,000 small businesses, a program that provides support and opportunities to help owners grow their businesses and create new jobs.
This is the first initiative of the “On the Floor” performer as part of an upcoming philanthropic initiative called Limitless Labs.
Dimitrios Kambouris / WireImage (LR) Jennifer Lopez, Isabella Guzman and Voto Latino CEO Maria Teresa Kumar
Photos and videos released by TMZ show Lopez – who made a surprise appearance at the MTV VMAs hours later as a presenter – was accompanied to the event by her boyfriend Ben Affleck, with whom she recently rekindled her romance nearly 18 years after canceling their engagement.
Dimitrios Kambouris / WireImage Jennifer Lopez and Noëlle Santos
RELATED: Jennifer Lopez Says She’s ‘Back On The Block’ In Glam Pics As She And Ben Affleck Hit Venice
She and Affleck, 49, made a glamorous appearance on Friday at the Venice Film Festival premiere of their new movie The last duel, holding hands and kissing as they walked the red carpet for the first time since they got back together.
RELATED VIDEO: Jennifer Lopez and Ben Affleck Return to Red Carpet in Venice
“They both have a busy fall and enjoy spending as much time together as possible now,” a source told PEOPLE of their trip to Italy. “Jennifer is very happy to be able to join Ben in Venice. She is delighted to be by his side and to support him. She loves the movie. They are always very happy together.”