Beyoncé wasn’t the only artist to release new music during Super Bowl LVIII; Jennifer Lopez announces a new album to coincide with her musical cinema experience which will be released this Friday.
The Grammys may be music’s biggest night, but the Super Bowl could be a contender for its second biggest night, with many artists taking the opportunity to promote new music. Following Taylor Swift’s announcement of a new album at the Grammys last week, the Super Bowl this week provided a launching pad for several artists with upcoming projects.
Halftime Show artist Usher announced an expansion of his North American tour, while Beyoncé released new music (and announced a new album) in a playful Verizon commercial, and Jennifer Lopez teases new music during his comedic appearance in a Dunkin Donuts spot featuring Tom Brady. , Matt Damon and his husband Ben Affleck.
The first major musical project from actress and artist Jennifer Lopez in nearly a decade, the 65-minute musical film “This Is Me…Now: A Love Story,” releases on Prime Video this Friday, February 16, alongside a new full-length album, This Is Me…Now, releasing the same day.
The name refers to his third album, It’s me…soreleased in 2002. Five days before this debut, J.Lo embraces the return to traditional physical albums, with a bespoke collection of special and limited editions on CD and vinyl.
The deluxe CD includes a 40-page booklet featuring exclusive photos, as well as two of 20 possible Polaroid photos, a format that K-pop fans are already intimately familiar with. The standard vinyl is available in “Jennifer’s favorite green color”, alongside eight additional exclusive vinyl colors, creating a collector’s series available for pre-order now.
Directed by Dave Meyers and Chris Shafer, with a screenplay co-written by Lopez alongside Matt Walton, the film is based on an original story by Lopez and stars (naturally) Lopez alongside her husband Ben Affleck. Joining them will be a host of stars, including Jane Fonda, Trevor Noah, Post Malone, Keke Palmer, Sofía Vergara, Kim Petras, Fat Joe, Jay Shetty, Neil deGrasse Tyson and many more.