launches the lifestyle channel “JLo” on today, where it will regularly generate original and unique content around music, beauty, fitness and fashion. The JLo channel will launch the release of its highly anticipated video clip “In the Morning” on the Triller app exclusively for 48 hours.
The “In The Morning” video is a superb abstract visualization of the struggle we face in our daily lives. Her performance talks about the greatest challenges of love and heartache, in chaos and tragedy, while delivering the message of self-love, hope and metamorphosis.
“I’m always looking for innovative and modern ways to connect with my fans, and I’m so happy to be able to work with Triller on this amazing new lifestyle channel,” says Jennifer Lopez. “Triller’s motto, ‘Where You Do You,’ fits perfectly with what I would like to share with my fans, and what better way to start this exciting adventure, but with the exclusive release of my ‘In The Morning’ music video. , who shares such an important message.
“Triller remains true to its roots because we are always a first music application. While we are growing rapidly and becoming the go-to platform for talent from various industries, we couldn’t be more thrilled that Jennifer chose our platform and its users to see her video first. It is clear that Jennifer believes in Triller and we are delighted to welcome her to the family, ”said Bobby Sarnevesht, co-owner and executive chairman of Triller.
“JLo is an icon and she transcends culture, she solidified her own culture and her own trends. We couldn’t be more excited for her to share this magic with the Triller family, ”said Ryan Kavanaugh.
Lopez joins a long list of influencers and music artists creating exclusive content for the platform, including the D’Amelio family, including Charli, Dixie, Marc and Heidi, global football sensation Neymar Jr. and other entertainment icons further boosting Triller’s expansion. Additionally, Triller has recently partnered with beauty brands, NYX Professional Makeup, and elf Cosmetics as its profile in the music industry grows even further with premier licensing partnerships with Warner Music Group, SONY Music Entertainment and Universal Music Group.
Triller is an AI-powered music and social media experience bringing together creators, artists and brands from around the world. Powered by the motto “You Do You”, Triller enables users to create and share videos in seconds, accompanying them with personalized music tracks using Mashtraxx editing technology. Celebrities like Alicia Keys, Cardi B, Chance the Rapper, Marshmello, Roddy Ricch and Eminem regularly use the app to create their own original music videos, while Triller has attracted brands like Pepsi, Chipotle, Manscaped, Boost Mobile, etc. Triller was recently acquired by Proxima Media. For more information, visit www.triller.co and follow @triller on Instagram.