Jay-Z rarely gives interviews, so when he talks about his life and his family, people listen.
The rapper / mogul recently spoke to the Sunday Times (via Zoom) to promote his new partnership with Puma and shared about life in quarantine with his superstar wife Beyoncé, their 9-year-old daughter Blue Ivy and their soon-to-be 4-year-old. – former twins Rumi and Sir.
“At first it was time for everyone to sit down and really connect, to really focus on family and being together, and take that time to learn more about each other” , did he declare. “And then as it went on, it’s like, ‘OK, okay, what’s the new normal?'”
Not that their family is what most of us would consider normal.
Jay-Z’s business acumen helped him become hip-hop’s first billionaire according to Forbes; there is apparently nothing his singer / actress / wife tycoon cannot do; and Blue Ivy became one of the youngest Grammy Award winners this year after landing a statue for work on her mother’s single, “Brown Skin Girl.”
The pressure of having two superstar parents can be enormous on children, and Jay-Z told the Sunday Times, “Feeling loved is the most important thing a child needs, you know?
“No ‘This is this business that I am going to entrust to you, that I am creating for you,” he says. “What if my child doesn’t want to play music or play sports? I have no idea, right? But as long as your child feels supported and loved, I think anything is possible.
The 51-year-old said he was keenly aware of the legacy his children might feel they have to live with, but he and his wife have a plan.
“Just make sure we provide a loving environment, be very mindful of who they want to be,” he said. “It’s easy for us as humans to want our kids to do certain things, but we have no idea. We are only guides.