Guess is teaming up with art collective FriendsWithYou for a new collection that will launch alongside a campaign featuring reggaeton superstar J Balvin.
The collection features colorful designs that aim to bring joy and spread positivity, aligning perfectly with Balvin’s very colorful fashion sense. This is the latest collaboration between Guess and FriendsWithYou, which was founded by Samuel Borkson and Arturo Sandoval III with the intention of creating happiness. The campaign is available now with the trailer below, while the capsule launches April 15 in select Guess locations and online worldwide.
“GUESS has partnered with FriendsWithYou to spark a movement – an opportunity to shape our world into a happy place, a place where everything is friends with you,” said FriendsWithYou founders Samuel Borkson and Arturo Sandoval III. “We believe that together we can create a peaceful and joyful world by celebrating our diversity and our commonalities.”
The collection includes various colorful pieces for men and women, with lots of embroidery and vibrant patterns. “At GUESS, we are always looking to inspire our customers,” said Director of Brand Partnerships Nicolai Marciano. “We want our clothes to cause a feeling of celebration. Our aim is to generate enthusiasm in people not only for the product, but also for their own creative expression and fresh new perspectives from artists all over the world. This collection is a celebration of FriendsWithYou and the art they bring to the world. “
Subscribe to Complex newsletter for the latest news, events and unique stories.
To follow Complex on Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok