‘It doesn’t seem real’ – Barcelona to wear Drake’s OVO owl logo kit in El Clasico against Real Madrid, as LaLiga club celebrate rapper hitting 50 billion Spotify streams

Barcelona will wear shirts with rapper Drake’s logo to celebrate the musical artist being the first to hit 50 billion streams on Spotify.

No, it’s not a Sheffield Wednesday owl, but the rapper’s OVO brand and label that will take up space with the club’s main partner, Spotify, on the front of the team’s kit for the huge El showdown. Clasico this weekend.

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The La Liga giants will face fierce rivals Real Madrid at the Santiago Bernabeu this Sunday.

And Xavi’s team will don special shirts to honor the internationally acclaimed artist and four-time Grammy winner following his latest achievement.

Barca will also wear a special version of the jersey during the warm-up, with the number 50 – representing the Canadian’s record number of streams – on the back, with the Spotify logo on the front.

Spotify and Barcelona announced their partnership in March, with the streaming platform now featuring on both men’s and women’s team shirts and training kits, as well as Spotify’s renamed Camp Nou stadium.

As part of their collaboration, Barcelona have agreed to ‘celebrate artists around the world’ on the Spotify space wearing their iconic Blaugrana shirt.

Now, Drake’s OVO sign – which stands for October’s Very Own – will be the last to be proudly placed on the tape, making a unique appearance in El Clasico.

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Posting on his Instagram to his 120 million followers, Drake wrote, “It doesn’t seem real but it is.”

Meanwhile, the club’s vice-president of marketing, Juli Guiu, said in a statement: “Our alliance with Spotify goes beyond a mere commercial relationship.

“As we have said many times, this is a strategic relationship through which we seek to bring together two worlds that can evoke emotion, namely music and football.”

Barca will be hoping to put a bit more distance between them and rivals Real Madrid in this weekend’s La Liga clash, with Xavi’s side leading the league on goal difference.

AFP

But after the announcement, fans joked that Drake’s collaboration with the Spanish outfit could cause the travelers problems ahead of the clash – with them already under pressure after a disappointing run in the Champions League this season .

In recent years, a running joke has formed on social media suggesting that the rapper is a lucky charm for sports teams, with players often falling defeated after taking a picture with the star.

Manchester City’s surprise loss to Tottenham Hotspur in the Champions League followed quickly after a night where members of their first team rubbed shoulders with the rapper at his concert in Manchester.

Maybe Drake being on the team shirt instead of on the players’ Instagrams will clear Barca, though…

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