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The Apple iPhone is certainly a very popular device, but is it still “cool” to use? Maybe Apple should take a cue from Samsung’s Flip line.
If the iPhone 13 Pro or Pro Max wasn’t interesting enough for you this year, you may have skipped the premium line altogether and gone for the iPhone 13 mini.
After all, even in a market saturated with big smartphones, the switch to such a small device still represents a compelling upgrade for anyone interested in the iPhone, simply because there is no quantum leap in it. features this time around.
The iPhone has always been rock solid in sales, and likely will be for some time with its relatively timeless design. But that’s not exciting, is it?
Why doesn’t it turn around or bend?
The Samsung Galaxy Z Flip 3 has been well received by the tech press. Indeed, the author of this article has coveted one since its launch at the beginning of the year.
It’s strange, because this same author laughed at the re-emergence of flip phones.
What if Samsung is on to something? Obviously, they continually reiterate the Z Flip and Galaxy Fold devices for a reason – and that’s why a foldable iPhone like the rumored “iPhone Fold” might not be a bad idea.
Rumors have suggested that an iPhone with a foldable OLED display is in the works, retaining most of the utility of the existing design but with additional flexibility. Numerous patents have indicated its development, but Apple has yet to really hint that something in that vein is on the way.
There is no reason for Apple to give up what it is currently doing either. Why would he do it? In 2020, 50% of Apple’s revenue came from iPhone sales – roughly $ 274 billion, to be exact, making it a product that it can’t really afford to drastically change or otherwise see an impact on. dramatic reduction in income.
So something is clearly working, but it could do better. Here’s why Apple needs to unbutton its shirt a bit, grab a drink of the best in the bar, and add a more interesting iPhone to the lineup.
Samsung looks more and more interesting
This bothers Apple; Samsung is, after all, one of its fiercest competitors. The rivalry lasted for years, but the two companies operate in completely different ways.
Apple wants you to have an iPhone, which it considers a high-end mobile device. Samsung instead chooses to cover almost the entire market, introducing value-driven devices alongside its flagships.
The key here is that Samsung could easily have a really bad year for any of its flagships, and it’s not completely ruining its revenue for the year. Indeed, this actually happened with the Galaxy Note line a few years ago, with the major battery issues virtually nullifying an entire generation for the line.
Of course, there have been some really weird attempts to differentiate the Galaxy line, like its adoption of periscopic lenses for absurdly high zoom levels, but they at least succeed.
That’s why it’s so fun to keep an eye out for what’s coming out of Samsung’s smartphone labs and into the hands of its legion of fans.
This is because Samsung is better positioned to take risks. Apple just isn’t.
Arguably, Samsung’s latest line of phones is making headlines more eye-catching than a new iPhone. Indeed, the iPhone 13 has received rave reviews, but it focuses almost entirely on battery life and camera capabilities.
We need the cool factor
Flip phones are cool. Sometimes that’s just enough to make the smartphone entertaining for potential buyers.
Opening and closing the tech is a lot of fun, and any AirPods Pro owner who’s spent time getting bored with the charging case will attest to that. The improvised toy may not be a spinning top, but its use is satisfactory.
Samsung is undoubtedly fully aware that flip phones are and always have been cool – even if we go back to the early days of the Motorola Razr. Even when we all pretended to use the early Star Trek communicators and it was more of a novelty, it was still cool for us.
“Cool” is something Apple has always done brilliantly. But can we honestly say that now extends beyond its branding and brilliant marketing campaigns? Is the iPhone Really Cool?
There is a ton of utility
Flip phones are really useful. The idea of shrinking a device when you have to put it in your pocket is compelling.
Even more so when you plan to upgrade from a larger screen device, similar to an iPad mini, to something with a more pocket-sized dimension.
But add to that the fact that the halved phone then has an additional display for simple notifications, and it gets really interesting. More importantly, it’s a safe bet that Apple would do something very innovative with a flip phone; something Samsung hasn’t imagined yet.
Apple still does this. A fold-down iPhone would sport a couple of really game-changing features.
That is, if Apple ever released such a device.